{"id":128739,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-proceso-analitico-jerarquico-en-la-seleccion-de-mercados-exteriores\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"el-proceso-analitico-jerarquico-en-la-seleccion-de-mercados-exteriores","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-proceso-analitico-jerarquico-en-la-seleccion-de-mercados-exteriores\/","title":{"rendered":"El proceso analitico jerarquico en la seleccion de mercados exteriores."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jaime Manera Bassa <\/strong><\/h2>\n<p>El proceso analitico jerarquico permite la toma de decision en situaciones en las que es necesario combinar factores cualitativos y cuantitativos.Se desarrolla un modelo de seleccion de mercados exteriores basado en la metodolog\u00eda del proceso analitico jerarquico que es mejorado y aplicado a un sector industrial para contrastar su validez. El sector elegido es el de la maquina para trabajar la madera.  se desarrolla una aplicacion informatica que resuelve el modelo propuesto.  el pais elegido, francia, es confirmado por ser el que tiene mayores cifras de exportacion durante tres a\u00f1os seguidos a la aplicacion del modelo.  se analiza el sector de la madera en toda la longitud de la cadena de valor a\u00f1adido.  se estudia la situacion de la madera mundial, para pasar al estudio de los paises a los que espa\u00f1a exporta su maquinaria para trabajar la madera. Se estudia a continuacion el caso frances. En este mercado se realiza una encuesta a consumidores finales para identificar los principales factores de comercializacion de los productos espa\u00f1oles.  se identifica el sector exportador espa\u00f1ol, y sus necesidades de informacion sobre mercados exteriores. Se concluye que un modelo de seleccion de mercados ayudaria a los sectores agrupados en asociaciones de exportadores a realizar su marketing internacional con mayores posibilidades de exito.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El proceso analitico jerarquico en la seleccion de mercados exteriores.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El proceso analitico jerarquico en la seleccion de mercados exteriores. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jaime Manera Bassa <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Miguel Mart\u00edn D\u00e1vila<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Carlos Garc\u00eda-gutierrez Fern\u00e1ndez <\/li>\n<li>Gregoria Mateos Aparicio (vocal)<\/li>\n<li>Yolanda Polo Redondo (vocal)<\/li>\n<li>Jes\u00fas Gutierrez Cillan (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jaime Manera Bassa El proceso analitico jerarquico permite la toma de decision en situaciones en las que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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