{"id":128836,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/informacion-publicidad-y-propaganda-politica-en-los-procesos-electorales\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"informacion-publicidad-y-propaganda-politica-en-los-procesos-electorales","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencia-politica\/informacion-publicidad-y-propaganda-politica-en-los-procesos-electorales\/","title":{"rendered":"Informacion, publicidad y propaganda politica en los procesos electorales."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Mota Oreja Justo De La <\/strong><\/h2>\n<p>Esta tesis expone los metodos y tecnicas propias de la informacion, de la publicidad y la propaganda politica que deban tener en cuenta todos los factores que intervienen -directa o indirectamente- en los procesos electorales como formula de regeneracion de la vida politica en democracia. Para ello las tecnicas del marketing, alidas con todos los recursos retoricos y dialecticos de las nuevas formas de hacer politica, esta haciendo posible que la cultura iconica propiciada por la \u00abimagen\u00bb de los candidatos motive, atraiga, sorprenda y hasta arastre mas a la decision de voto de los electores, que el compromiso que ofrecen los programas de los partidos politicos en el sentido de resolver problemas sociales objetivados.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Informacion, publicidad y propaganda politica en los procesos electorales.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Informacion, publicidad y propaganda politica en los procesos electorales. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Mota Oreja Justo De La <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Andres Romero Rubio<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Fernandez Del Moral Alfonso Javier <\/li>\n<li>Jos\u00e9 Manuel Gomez Y Mendez (vocal)<\/li>\n<li>Antonio Garcia Martinez (vocal)<\/li>\n<li>Javier Abadia Sanz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mota Oreja Justo De La Esta tesis expone los metodos y tecnicas propias de la informacion, de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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