{"id":128837,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-publicidad-radiofonica-en-espana-1924-1995\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"la-publicidad-radiofonica-en-espana-1924-1995","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-publicidad-radiofonica-en-espana-1924-1995\/","title":{"rendered":"La publicidad radiofonica en espa\u00f1a (1924-1995)."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Clara Muela Molina <\/strong><\/h2>\n<p>El desarrollo de la tesis doctoral se divide en dos partes bien diferenciadas: i) describe el contexto general donde se ubica el objeto de nuestra investigacion se define la radio como medio publicitario y como medio de comunicacion de masas a traves de sus principales caracteristicas y elementos constituyentes; se analizan las peculiaridades del lenguaje radiofonico adoptado por la publicidad, asi como la tipolog\u00eda y funciones de sus cuatro elementos comunicativos que son la voz, la musica, los efectos especiales de sonido y el silencio; se explica el proceso de creacion de los mensajes publicitarios en la radio y los factores que intervienen en la emision de los mismos.Ii) las conclusiones de la investigacion de campo se refieren a la evolucion historica de la publicidad desde los inicios de emision del medio radiofonico hasta la actualidad. Tambien se describe la situacion actual de dicho objeto, las relaciones de este con el resto de contenidos programaticos, la autopromocion del propio medio y de las principales emisoras y la clasificacion de los formatos publicitarios radiofonicos actualmente.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La publicidad radiofonica en espa\u00f1a (1924-1995).<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La publicidad radiofonica en espa\u00f1a (1924-1995). <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Clara Muela Molina <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Antonio Caro Almela<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Juan Benavides Delgado <\/li>\n<li>Carlos Guerrero (vocal)<\/li>\n<li>Margarita Ledo Andi\u00f3n (vocal)<\/li>\n<li>Jes\u00fas Bermejo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Clara Muela Molina El desarrollo de la tesis doctoral se divide en dos partes bien diferenciadas: i) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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