{"id":12930,"date":"2018-03-09T08:59:00","date_gmt":"2018-03-09T08:59:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/efectos-de-la-orientacion-al-mercado-sobre-la-satisfaccion-de-los-clientes\/"},"modified":"2018-03-09T08:59:00","modified_gmt":"2018-03-09T08:59:00","slug":"efectos-de-la-orientacion-al-mercado-sobre-la-satisfaccion-de-los-clientes","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/efectos-de-la-orientacion-al-mercado-sobre-la-satisfaccion-de-los-clientes\/","title":{"rendered":"Efectos de la orientacion al mercado sobre la satisfaccion de los clientes"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Sanchez Del Rio Vazquez M. Elena <\/strong><\/h2>\n<p>La realidad actual ha convertido a la percepcion del cliente sobre lo que la empresa ofrece en un aspecto vital para el \u00e9xito en el mercado, contribuyendo al desarrollo de la orientaci\u00f3n al mercado frente a otras formas alternativas de gesti\u00f3n. Sin embargo, resulta sorprendente que la relaci\u00f3n orientacion al mercado-satisfaccion del cliente se haya tomado como articulo de fe en el ambito academico, pues si bien no se menciona dicha orientacion sin hacer referencia a la respuesta de los clientes, no hemos encontrado estudios empiricos que comprueben esta idea tan generalizada. por este motivo, nuestra tesis doctoral surge con el animo de contribuir a la mejora a la gestion empresarial, tratando de superar este gap de la investigacion en la disciplina de marketing.  apoyando su concepcion de recurso de aprendizaje organizacional y fuente de ventaja competitiva, nuestro modelo de investigacion comienza a conformarse con el planteamiento de su relacion con la rentabilidad como directa o indirecta. Concretamente, nos preguntamos si existe mediaci\u00f3n por parte de la respuesta del cliente (satisfaccion, calidad de servicio e intenci\u00f3n de comportamiento) o por parte de la respuesta del empleado (satisfacci\u00f3n, compromiso organizacional y ocb), centrandonos en el estudio de las consecuencias de la orientacion al mercado de ambito interno de la firma-rentabilidad y respuesta de los empleados- y de ambitos externo- respuesta de los clientes-.Mas aun, planteamos las consecuencias como red de dimensiones interrelacionadas.  elegido el sector bancario, captamos los datos de dos unidades de an\u00e1lisis: la sucursal y el cliente, para emplear el an\u00e1lisis de modelos de ecuaciones estructurales en la evaluaci\u00f3n de las escalas de medida empleadas y contrastaci\u00f3n de las hipotesis planteadas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Efectos de la orientacion al mercado sobre la satisfaccion de los clientes<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Efectos de la orientacion al mercado sobre la satisfaccion de los clientes <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Sanchez Del Rio Vazquez M. Elena <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Sevilla<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 25\/09\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Enrique Martin Armario<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: enrique Diez de castro <\/li>\n<li>laurentino Bello acebron (vocal)<\/li>\n<li>Juan  Antonio Trespalacios gutierrez (vocal)<\/li>\n<li>Francisco Javier Landa bercebal (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Sanchez Del Rio Vazquez M. Elena La realidad actual ha convertido a la percepcion del cliente sobre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[8346,82,18539,3132,5099,1302,324,996,10715],"tags":[6182,11096,37370,8900,7663,42134],"class_list":["post-12930","post","type-post","status-publish","format-standard","hentry","category-actitud-del-consumidor","category-ciencias-economicas","category-comportamiento-del-consumidor","category-economia-general","category-marketing","category-organizacion-y-gestion-de-empresas","category-psicologia","category-psicologia-social","category-sevilla","tag-enrique-diez-de-castro","tag-enrique-martin-armario","tag-francisco-javier-landa-bercebal","tag-juan-antonio-trespalacios-gutierrez","tag-laurentino-bello-acebron","tag-sanchez-del-rio-vazquez-m-elena"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/12930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=12930"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/12930\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=12930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=12930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=12930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}