{"id":129477,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/pragmatica-de-la-comunicacion-publicitaria\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"pragmatica-de-la-comunicacion-publicitaria","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/pragmatica-de-la-comunicacion-publicitaria\/","title":{"rendered":"Pragmatica de la comunicacion publicitaria."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Carlos Lomas Garcia <\/strong><\/h2>\n<p>Tomando como punto de partida la teoria semiotica el autor de esta tesis analiza el discurso publicitario. En la primera parte se ocupa de todo lo que se refiere a la cultura de masas, a los habitos persuasivos y a la comunicacion. Inscribe el discurso publicitario en relacion con aspectos relacionados con la psicolog\u00eda y la antropolog\u00eda. Tambien propugna un acercamiento desde la linguistica y la semantica.  en la segunda parte se ocupa de la publicidad en la educacion. Desarrolla todo lo relacionado con el aula como espacio comunicativo, con la construccion del conocimiento, de los objetivos, contenidos, actividades de aprendizaje y evaluacion.  concluye su trabajo con unos analisis practicos de algunos anuncios publicitarios donde advierte las estrategias del sentido.  conclusiones, notas y referencias bibliograficas cierran este estudio de la publicidad.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Pragmatica de la comunicacion publicitaria.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Pragmatica de la comunicacion publicitaria. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Carlos Lomas Garcia <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Oviedo<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Alberto Alvarez Sanagustin<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal:  Fernandez Cardo Jos\u00e9 Mar\u00eda <\/li>\n<li> Teso Martin Enrique Del (vocal)<\/li>\n<li>Helena Usandizaga (vocal)<\/li>\n<li> Lacalle Zalduendo Mar\u00eda  Rosario (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Carlos Lomas Garcia Tomando como punto de partida la teoria semiotica el autor de esta tesis analiza [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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