{"id":129695,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/sistema-de-valores-e-involucracion-relacion-y-relevancia-para-la-conducta-del-consumidor\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"sistema-de-valores-e-involucracion-relacion-y-relevancia-para-la-conducta-del-consumidor","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/psicologia\/sistema-de-valores-e-involucracion-relacion-y-relevancia-para-la-conducta-del-consumidor\/","title":{"rendered":"Sistema de valores e involucracion: relacion y relevancia para la conducta del consumidor."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda Bethencourt Cejas <\/strong><\/h2>\n<p>El presente trabajo se encuadra dentro de la conducta del consumidor y pone en relacion la involucracion, los valores y los modelos descriptivos que tratan de explicar la toma de decision y conducta de consumo.Esta investigacion incluye una actualizacion del concepto de involucracion, tomando como referencia los trabajos de j.  zaichkosky (1985). Se toma como definicion conceptual de la involucracion el grado de relevancia personal que un determinado producto, situacion o marca tiene para el consumidor.  por otra parte, el concepto de valor con que se trabaja en este estudio es el dado por m. Rokeach (1968) definido como creencia perdurable de que un modo de conducta o situacion es preferible a otros modos de conducta o estados alternativos.  ambos conceptos son operacionalizados mediante sus respectivas escalas, las cuales permiten medir, en este caso concreto, el grado de importancia que tienen para los consumidores determinados productos o marcas.  la hipotesis central que se plantea en este estudio es si, tal como proponen los diversos modelos de conducta del consumidor, existe relacion entre los valores y la involucracion. Este resultado permite recomponer los modelos descriptivos de dicha conducta, permitiendo una modificacion del modelo propuesto por hawkins, best y coney (1980).<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Sistema de valores e involucracion: relacion y relevancia para la conducta del consumidor.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Sistema de valores e involucracion: relacion y relevancia para la conducta del consumidor. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda Bethencourt Cejas <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 La laguna<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Concepci\u00f3n San Luis Costas<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Araceli Maci\u00e1 Ant\u00f3n <\/li>\n<li>Mar\u00eda Isabel Barbero Garc\u00eda (vocal)<\/li>\n<li> Oreja Rodriguez Juan  Ramon (vocal)<\/li>\n<li>Tomislav Mandakovic Fanta (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Bethencourt Cejas El presente trabajo se encuadra dentro de la conducta del consumidor y pone en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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