{"id":129962,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/las-estrategias-de-marketing-internacional-enfoque-de-globalizacion\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"las-estrategias-de-marketing-internacional-enfoque-de-globalizacion","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/las-estrategias-de-marketing-internacional-enfoque-de-globalizacion\/","title":{"rendered":"Las estrategias de marketing internacional: enfoque de globalizacion."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Rosario Garc\u00eda Cruz <\/strong><\/h2>\n<p>El presente trabajo de investigacion centra su analisis en la problematica que lleva aparejada la implantacion del marketing internacional. Problematica que se ve tanto mas acusada en tanto en cuanto la experiencia de la empresa en los mercados internacionales. Punto que depende en gran medida de la fase en el proceso de internacionalizacion en la cual se encuentra y que determinan la estrategia de marketing internacional que sera aplicada. Dentro de esta problematica se resalta la controversia existente entre la estandarizacion y la adaptacion; punto en el que se estudia la segmentacion transnacional como proceso indispensable.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Las estrategias de marketing internacional: enfoque de globalizacion.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Las estrategias de marketing internacional: enfoque de globalizacion. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Rosario Garc\u00eda Cruz <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Sevilla<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Enrique Martin Armario<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Manuel Ortigueira Bouzada <\/li>\n<li>Enrique Diez De Castro (vocal)<\/li>\n<li>Luis Tomas Diez De Castro (vocal)<\/li>\n<li>Enrique Bigne Alca\u00f1iz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Rosario Garc\u00eda Cruz El presente trabajo de investigacion centra su analisis en la problematica que lleva aparejada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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