{"id":130932,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/factores-determinantes-del-comportamiento-familiar-ante-el-proceso-de-toma-de-decision-de-compra-un-contraste-empirico\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"factores-determinantes-del-comportamiento-familiar-ante-el-proceso-de-toma-de-decision-de-compra-un-contraste-empirico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/factores-determinantes-del-comportamiento-familiar-ante-el-proceso-de-toma-de-decision-de-compra-un-contraste-empirico\/","title":{"rendered":"Factores determinantes del comportamiento familiar ante el proceso de toma de decision de compra. un contraste empirico."},"content":{"rendered":"

Tesis doctoral de Eva Mar\u00eda Mart\u00ednez Salinas <\/strong><\/h2>\n

Dentro del area de estudio del comportamiento del consumidor resulta interesante estudiar el comportamiento familiar.La familia esta considerada como una importante unidad de decision debido a la gran cantidad de productos y servicios que forman parte de la vida diaria de los hogares.Los objetivos que ha pretendido cubrir esta tesis han sido basicamente los siguientes: – conocer quien decide (el marido, la esposa o ambos), para una serie de decisiones importantes de los hogares, a lo largo de las tres etapas del proceso de toma de decisiones (reconocimiento del problema, busqueda de informacion y decision final) en funcion de una serie de caracteristicas demograficas y socieconomicas de los individuos y de la unidad familiar. – Analizar de que variables depende el nivel de equipamiento de los hogares, estudiando las razones por las que algunos de ellos adquieren los productos antes que otros.Se realizo un estudio de campo que permitio obtener la informacion necesaria para cubrir los objetivos marcados.Mediante la aplicacion de distintas tecnicas estadisticas se demostraron varias de las hipotesis planteadas.Dentro de las conclusiones obtenidas en esta investigacion destacariamos que la toma de decisiones familiares, relativas a la adquisicion de productos y servicios, se produce de forma conjunta en las parejas jovenes donde la esposa trabaja. Ademas ha quedado demostrado que un mayor nivel de ingresos de la unidad familiar determina un nivel de equipamiento del hogar mayor.<\/p>\n

 <\/p>\n

Datos acad\u00e9micos de la tesis doctoral \u00abFactores determinantes del comportamiento familiar ante el proceso de toma de decision de compra. un contraste empirico.<\/strong>\u00ab<\/h3>\n
    \n
  • T\u00edtulo de la tesis:<\/strong>\u00a0 Factores determinantes del comportamiento familiar ante el proceso de toma de decision de compra. un contraste empirico. <\/li>\n
  • Autor:<\/strong>\u00a0 Eva Mar\u00eda Mart\u00ednez Salinas <\/li>\n
  • Universidad:<\/strong>\u00a0 Zaragoza<\/li>\n
  • Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n

     <\/p>\n

    Direcci\u00f3n y tribunal<\/h3>\n
      \n
    • Director de la tesis<\/strong>\n
        \n
      • Yolanda Polo Redondo<\/li>\n<\/ul>\n<\/li>\n
      • Tribunal<\/strong>\n
          \n
        • Presidente del tribunal: Javier Alonso Rivas <\/li>\n
        • Juan Antonio Trespalacios Gutierrez (vocal)<\/li>\n
        • Jos\u00e9 Luis Munuera Aleman (vocal)<\/li>\n
        • Ildefonso Grande Esteban (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

           <\/p>\n","protected":false},"excerpt":{"rendered":"

          Tesis doctoral de Eva Mar\u00eda Mart\u00ednez Salinas Dentro del area de estudio del comportamiento del consumidor resulta interesante estudiar el […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,18539,3132,5099,1302,13610],"tags":[41007,27221,16482,8575,8900,6180],"class_list":["post-130932","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-comportamiento-del-consumidor","category-economia-general","category-marketing","category-organizacion-y-gestion-de-empresas","category-zaragoza","tag-eva-maria-Martinez-salinas","tag-ildefonso-grande-esteban","tag-javier-alonso-rivas","tag-jose-luis-munuera-aleman","tag-juan-antonio-trespalacios-gutierrez","tag-yolanda-polo-redondo"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/130932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=130932"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/130932\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=130932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=130932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=130932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}