{"id":131299,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/tipos-estrategicos-orientacion-al-mercado-y-resultados-economicos\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"tipos-estrategicos-orientacion-al-mercado-y-resultados-economicos","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/tipos-estrategicos-orientacion-al-mercado-y-resultados-economicos\/","title":{"rendered":"Tipos estrategicos: orientacion al mercado y resultados economicos."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Nora Lado Couste <\/strong><\/h2>\n<p>Esta tesis estudia el nivel de orientacion al mercado de cada tipo de estrategia generica de miles y snow.Asimismo, se analiza la relacion orientacion al mercado-resultados economicos para cada tipo estrategico encontrado. Para ello, se clasifican las empresas en tipos estrategicos de miles y snow, de acuerdo a una escala multi-items desarrollada. Ademas, se verifica la fiabilidad y la validez de la escala multi-items empleada para medir la intensidad en la orientacion al mercado, de acuerdo al modelo de lambin y rivera, de cada tipo estrategico. Se observa que los prospectores presentan la relacion y asociacion entre o.M. Y resultados mas fuerte, positiva y significativa. El estudio empirico se aplico al sector asegurador espa\u00f1ol.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Tipos estrategicos: orientacion al mercado y resultados economicos.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Tipos estrategicos: orientacion al mercado y resultados economicos. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Nora Lado Couste <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Ignacio Cruz Roche<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Juan  Jos\u00e9 Dur\u00e1n Herrera <\/li>\n<li>Jaime Rivera Camino (vocal)<\/li>\n<li>Javier Alonso Rivas (vocal)<\/li>\n<li>Jacques Lambin Jean (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Nora Lado Couste Esta tesis estudia el nivel de orientacion al mercado de cada tipo de estrategia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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