{"id":131879,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-publicidad-como-discurso-pedagogico\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"la-publicidad-como-discurso-pedagogico","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/pedagogia\/la-publicidad-como-discurso-pedagogico\/","title":{"rendered":"La publicidad como discurso pedagogico."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Ram\u00f3n Ignacio Correa Garc\u00eda <\/strong><\/h2>\n<p>Esta tesis esta estructurada en torno a tres ejes basicos: una argumentacion teorica, una argumentacion investigativa y una argumentacion investigativa. En la primera se hace una semblanza del origen y desarrollo del sistema publicitario unido a la evolucion mercantil de la sociedad burguesa. Analizamos tambien como la antigua retorica esta presente en la publicidad actual y los mecanismos que esta utiliza para imponer su ideolog\u00eda a las audiencias.  la argumentacion investigativa esta contemplada desde tres angulos: estudio del mensaje publicitario, de las audiencias y del emisor. Dos puntos de este apartado se han presentado en formato diferente al del papel impreso:  una produccion multimedia (\u00abeva en publicidad\u00bb) y otra en soporte video (\u00abjuguetes para vaqueros y princesas\u00bb).  en su ultima parte, contextualizamos el estudio de la publicidad dentro de un marco mas amplio como es el de la educacion en medios considerando una serie de propuestas de aplicacion en el aula.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La publicidad como discurso pedagogico.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La publicidad como discurso pedagogico. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Ram\u00f3n Ignacio Correa Garc\u00eda <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Nacional de educaci\u00f3n a distancia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Roberto Aparici Marino<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Eustaquio Martin Rodriguez <\/li>\n<li>Angel Sanmartin Alonso (vocal)<\/li>\n<li>Agust\u00edn Garc\u00eda Matilla (vocal)<\/li>\n<li>Javier Callejo Gallego (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ram\u00f3n Ignacio Correa Garc\u00eda Esta tesis esta estructurada en torno a tres ejes basicos: una argumentacion teorica, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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