{"id":132095,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/un-estudio-de-las-actitudes-de-los-consumidores-vascos-hacia-la-practica-del-marketing\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"un-estudio-de-las-actitudes-de-los-consumidores-vascos-hacia-la-practica-del-marketing","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/un-estudio-de-las-actitudes-de-los-consumidores-vascos-hacia-la-practica-del-marketing\/","title":{"rendered":"Un estudio de las actitudes de los consumidores vascos hacia la practica del marketing."},"content":{"rendered":"<h2>Tesis doctoral de <strong> I\u00f1aki Garc\u00eda Arrizabalaga <\/strong><\/h2>\n<p>Este trabajo analiza un tema tan interesante y necesario como polemico y escasamente debatido en nuestro pais: la critica social que desde el consumismo moderno se plantea a determinadas formas de entender y practicar el marketing. En el proceso se han hallado criticas de fondo y otras mas tecnicas: las primeras son de caracter mas ideologico, mas basadas en consideraciones eticas y morales, mientras que las segundas se derivan, de manera mas especifica, de la eficacia de la puesta en practica por parte de las empresas de los elementos del marketing mix. En el apartado de analisis metodologico se ha efectuado una extensa revision de la literatura del comportamiento del consumidor para localizar y estudiar los instrumentos de medida de la satisfaccion del consumidor con el marketing concebido como institucion social. Tras una valoracion critica en relacion al cumplimiento de los requisitos psicometricos de fiabilidad y validez, se ha podido encontrar que la escala del denominado \u00absentimiento del consumidor hacia el marketing\u00bb parece ser el instrumento de medida mas adecuado para llevar a cabo esta ambiciosa tarea. Asi, en un intento de captar, este autor cree que con caracter pionero, \u00abcomo lo esta haciendo el marketing ante los ojos de los vascos\u00bb, la aplicacion de la citada escala a una muestra de 562 consumidores ha servido para detectar problemas, determinar que practicas de marketing preocupan mas al consumidor vasco y se\u00f1alar en que areas se necesitan introducir acciones correctivas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Un estudio de las actitudes de los consumidores vascos hacia la practica del marketing.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Un estudio de las actitudes de los consumidores vascos hacia la practica del marketing. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 I\u00f1aki Garc\u00eda Arrizabalaga <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Deusto<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Javier Alonso Rivas<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Ignacio Cruz Roche <\/li>\n<li>Jos\u00e9 Luis Munuera Aleman (vocal)<\/li>\n<li>Jos\u00e9 Miguel Mugica Grijalba (vocal)<\/li>\n<li>Dionisio Aranzadi Telleria (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de I\u00f1aki Garc\u00eda Arrizabalaga Este trabajo analiza un tema tan interesante y necesario como polemico y escasamente debatido [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[8346,82,31910,836,991,324,996],"tags":[31963,6181,52991,16482,8575,11829],"class_list":["post-132095","post","type-post","status-publish","format-standard","hentry","category-actitud-del-consumidor","category-ciencias-economicas","category-deusto","category-economia-del-cambio-tecnologico","category-innovacion-tecnologica","category-psicologia","category-psicologia-social","tag-dionisio-aranzadi-telleria","tag-ignacio-cruz-roche","tag-inaki-garcia-arrizabalaga","tag-javier-alonso-rivas","tag-jose-luis-munuera-aleman","tag-jose-miguel-mugica-grijalba"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/132095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=132095"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/132095\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=132095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=132095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=132095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}