{"id":132237,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/valoracion-publicitaria-de-los-programas-de-television\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"valoracion-publicitaria-de-los-programas-de-television","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/psicologia\/valoracion-publicitaria-de-los-programas-de-television\/","title":{"rendered":"Valoracion publicitaria de los programas de television."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mercedes Medina Laveron <\/strong><\/h2>\n<p>Los objetivos de esta tesis son: a) estudiar el valor informativo de los contenidos del programa en tanto en cuanto configuran o contribuyen a configurar su valorpublicitario. A los efectos del presente trabajo,bajo la expresion \u00abvalor informativo\u00bb queremos significar aquello que reconoce el publico en un programa por lo que lo elige y que aporta un incremento intelectual en sentido amplio. B) aportar pautas de valoracion que permitan la cuantificacion de los valores antes indicados, para posteriormente establecer comparaciones sus elementos afines. C) aplicar esta pautas a una muestra o seleccion de programas, que permita a titulo de ejemplo verificar la operatividad de la formulacion propuesta. D) obtener conclusiones que contribuyen de forma positiva a las decisiones de caracter empresarial tanto en la programacion como en las relaciones publicitarias. La tarea de estudiar la valoracion publicitaria de un programa de television, es tan solo afan por aportar una propuesta de sistema que nunca pretende valorar ni adentrarse en las intenciones de los autores o protagonistas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Valoracion publicitaria de los programas de television.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Valoracion publicitaria de los programas de television. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mercedes Medina Laveron <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Navarra<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Alfonso Nieto Tamargo<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Carmelo Garitaonaindia Garnacho <\/li>\n<li>Alfonso Mar\u00eda S\u00e1nchez-tabernero S\u00e1nchez (vocal)<\/li>\n<li>Esteban L\u00f3pez-escobar Fern\u00e1ndez (vocal)<\/li>\n<li>Alfonso M\u00e9ndiz Noguero (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mercedes Medina Laveron Los objetivos de esta tesis son: a) estudiar el valor informativo de los contenidos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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