{"id":132485,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/competencia-estrategica-entre-marcas-nacionales-y-marcas-de-detallista-en-el-mercado-de-detergentes-domesticos-teoria-y-evidencia-empirica\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"competencia-estrategica-entre-marcas-nacionales-y-marcas-de-detallista-en-el-mercado-de-detergentes-domesticos-teoria-y-evidencia-empirica","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/competencia-estrategica-entre-marcas-nacionales-y-marcas-de-detallista-en-el-mercado-de-detergentes-domesticos-teoria-y-evidencia-empirica\/","title":{"rendered":"Competencia estrategica entre marcas nacionales y marcas de detallista en el mercado de detergentes domesticos. teoria y evidencia empirica."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Sandra Cavero Brujula <\/strong><\/h2>\n<p>El trabajo consiste en el estudio de las relaciones verticales entre empresas que se situan en distintas fases del canal de distribucion, desde un punto de vista estrategico. El objetivo basico se centra, en primer lugar, en analizar, desde un punto de vista teorico, los efectos de los contratos que se establecen entre fabricantes y detallistas sobre la composicion de las variedades presentes en el punto de venta, sobre los precios y demanda de las mismas, y sobre los beneficios de las empresas; en segundo lugar, el trabajo se centra en validar empiricamente algunas de las predicciones de la teoria a traves del estudio del mercado de detergentes domesticos espa\u00f1ol.  los resultados muestran que, efectivamente, la forma del contrato mayorista tiene implicaciones decisivas sobre la competencia entre marcas y entre puntos de venta en el mercado final, y por lo tanto, la decision sobre el tipo de contrato deberia incluirse en el conjunto de decisiones sobre la variable distribucion que toman los responsables de la gestion de marketing en las empresas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Competencia estrategica entre marcas nacionales y marcas de detallista en el mercado de detergentes domesticos. teoria y evidencia empirica.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Competencia estrategica entre marcas nacionales y marcas de detallista en el mercado de detergentes domesticos. teoria y evidencia empirica. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Sandra Cavero Brujula <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pompeu fabra<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Vicente Salas Fum\u00e1s<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Emilio Huerta Arribas <\/li>\n<li> Mu\u00f1oz Galelgo Pablo A. (vocal)<\/li>\n<li> Yague Guillem M. Jes\u00fas (vocal)<\/li>\n<li>Miguel Angel Garcia Cestona (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Sandra Cavero Brujula El trabajo consiste en el estudio de las relaciones verticales entre empresas que se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,13009,5099,2825,1302,18712],"tags":[13013,46553,246324,122711,6834,96266],"class_list":["post-132485","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-estructura-de-mercado","category-marketing","category-organizacion-industrial-y-sector-publico","category-organizacion-y-gestion-de-empresas","category-pompeu-fabra","tag-emilio-huerta-arribas","tag-miguel-angel-garcia-cestona","tag-munoz-galelgo-pablo-a","tag-sandra-cavero-brujula","tag-vicente-salas-fumas","tag-yague-guillem-m-jesus"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/132485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=132485"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/132485\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=132485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=132485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=132485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}