{"id":132486,"date":"1996-01-01T00:00:00","date_gmt":"1996-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/comportamiento-del-consumidor-competencia-en-los-mercados-y-estrategia-comercial-de-las-empresas\/"},"modified":"1996-01-01T00:00:00","modified_gmt":"1996-01-01T00:00:00","slug":"comportamiento-del-consumidor-competencia-en-los-mercados-y-estrategia-comercial-de-las-empresas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/comportamiento-del-consumidor-competencia-en-los-mercados-y-estrategia-comercial-de-las-empresas\/","title":{"rendered":"Comportamiento del consumidor, competencia en los mercados y estrategia comercial de las empresas"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Cebollada Calvo Jos\u00e9 Javier <\/strong><\/h2>\n<p>En un contesto dinamico, en el que los consumidores compran repetidamente los productos, la estructura competitiva esta influida por la experiencia pasada de los compradores, manifestada en forma de lealtad a las marcas que compiten.En la tesis se lleva a cabo un estudio teorico y empirico de la influencia de la lealtad en la formacion de precios y cuotas de mercado.La aplicacion empirica se desarrolla sobre el mercado de detergentes domesticos, con datos desagregados de compras realizadas por una muestra de hogares durante los a\u00f1os 1.991 a 1.993.Las principales conclusiones son que el aprendizaje y la lealtad son importantes, que existen heterogeneidad en la demanda en cuanto a grados de lealtad (que se manifiesta en diferencias en la elasticidad-precio) y que existe heterogeneidad en la oferta, que se evidencia en que las marcas difieren en el grado de lealtad, en su sensibilidad al precio y en su influencia y vunerabilidad respecto a otras marcas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Comportamiento del consumidor, competencia en los mercados y estrategia comercial de las empresas<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Comportamiento del consumidor, competencia en los mercados y estrategia comercial de las empresas <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Cebollada Calvo Jos\u00e9 Javier <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pompeu fabra<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Vicente Salas Fum\u00e1s<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Miguel Mugica Grijalba <\/li>\n<li>Laurentino Bello Acebron (vocal)<\/li>\n<li>Alberto Lafuente Felez (vocal)<\/li>\n<li>Aurora Alonso Anton (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Cebollada Calvo Jos\u00e9 Javier En un contesto dinamico, en el que los consumidores compran repetidamente los productos, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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