{"id":132694,"date":"1996-12-07T00:00:00","date_gmt":"1996-12-07T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-contrato-de-merchandising\/"},"modified":"1996-12-07T00:00:00","modified_gmt":"1996-12-07T00:00:00","slug":"el-contrato-de-merchandising","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-juridicas-y-derecho\/el-contrato-de-merchandising\/","title":{"rendered":"El contrato de merchandising."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Alberto J. Martin Mu\u00f1oz <\/strong><\/h2>\n<p>El contrato de merchandising es un nuevo contrato mercantil de origen anglosajon en virtud del cual se cede, temporalmente y a cambio de un precio, el uso de un derecho sobre un bien inmaterial a un tercero que lo utiliza en la fabricacion o comercializacion de productos o servicios diversos.El objeto de este contrato se extiende al conjunto de manifestaciones que forman el derecho sobre la propiedad industrial e intelectual.  mediante su realizacion, el licenciante (o cedente) obtiene un beneficio economico por la explotacion comercial de su derecho que de otro modo no hubiera podido obtener mientras que, por su parte, el licenciatario (o cesionario) incrementa la capacidad promocional de sus productos aprovechandose de la popularidad adquirida previamente por el derecho licenciado en el mercado.  el contrato de merchandising es un contrato atipico que debe ser clasificado dentro del marco general de los contratos de licencia de bienes inmateriales algunas de cuyas normas le resultaran de aplicacion en defecto de pacto expreso establecido por las partes.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El contrato de merchandising.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El contrato de merchandising. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Alberto J. Martin Mu\u00f1oz <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pontificia comillas<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 12\/07\/1996<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Antonio P\u00e9rez De La Cruz Blanco<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: aurelio Men\u00e9ndez men\u00e9ndez <\/li>\n<li>ricardo Alonso soto (vocal)<\/li>\n<li>Jos\u00e9 Ferrandis (vocal)<\/li>\n<li>Jos\u00e9 Manuel Otero lastres (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Alberto J. Martin Mu\u00f1oz El contrato de merchandising es un nuevo contrato mercantil de origen anglosajon en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[612,2826,979,18397],"tags":[246579,18934,4637,246580,4991,12411],"class_list":["post-132694","post","type-post","status-publish","format-standard","hentry","category-ciencias-juridicas-y-derecho","category-derecho-mercantil","category-derecho-y-legislacion-nacionales","category-pontificia-comillas","tag-alberto-j-martin-munoz","tag-antonio-perez-de-la-cruz-blanco","tag-aurelio-menendez-menendez","tag-jose-ferrandis","tag-jose-manuel-otero-lastres","tag-ricardo-alonso-soto"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/132694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=132694"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/132694\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=132694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=132694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=132694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}