{"id":133041,"date":"1997-01-01T00:00:00","date_gmt":"1997-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/marketing-numerico-y-no-numerico-en-la-incertidumbre-el-producto-y-su-entorno\/"},"modified":"1997-01-01T00:00:00","modified_gmt":"1997-01-01T00:00:00","slug":"marketing-numerico-y-no-numerico-en-la-incertidumbre-el-producto-y-su-entorno","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/marketing-numerico-y-no-numerico-en-la-incertidumbre-el-producto-y-su-entorno\/","title":{"rendered":"Marketing numerico y no numerico en la incertidumbre. el producto y su entorno."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jaime Gil Lafuente <\/strong><\/h2>\n<p>La compleja realidad en la que se ve inmersa la actividad comercial y la existencia de una sobrecarga de informacion, gracias a la utilizacion de los ordenadores, dificil de asumir, resumir y controlar ha dado lugar, en los estudios clasicos, a una seleccion de los datos susceptibles de ser tenidos en cuenta para la toma de decisiones y elaboracion de estrategias y politicas de marketing.El objetivo de dotar el objeto formal del marketing de las tecnicas derivadas de los subconjuntos borrosos y sus variantes constituye la constante que subyace a lo largo de la tesis. Se ha pretendido demostrar con ello, que los elementos derivados de las mismas no solo resultan utiles como base de la construccion de los diversos algoritmos presentados, sino que forman un conjunto armonico, capaz de tratar una amplia variedad de fenomenos provocados por la circulacion del producto en el subsistema de la empresa.  el trabajo se halla articulado por un conglomerado de elementos formado por el principio de la simultaneidad gradual, las logicas multivariantes en el asentadas y las estructuras del pensamiento formuladas a traves de la simbolog\u00eda matematica.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Marketing numerico y no numerico en la incertidumbre. el producto y su entorno.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Marketing numerico y no numerico en la incertidumbre. el producto y su entorno. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jaime Gil Lafuente <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1997<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jaume Gil Aluja<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Fernando Casado Juan <\/li>\n<li>Enrique Martin Armario (vocal)<\/li>\n<li>Carles Cassu Mellado (vocal)<\/li>\n<li>Jos\u00e9 Antonio Varela Gonzalez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jaime Gil Lafuente La compleja realidad en la que se ve inmersa la actividad comercial y la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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