{"id":133729,"date":"1997-01-01T00:00:00","date_gmt":"1997-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-marca-comercial-analisis-e-influencias-de-su-imagen\/"},"modified":"1997-01-01T00:00:00","modified_gmt":"1997-01-01T00:00:00","slug":"la-marca-comercial-analisis-e-influencias-de-su-imagen","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-de-las-artes-y-las-letras\/la-marca-comercial-analisis-e-influencias-de-su-imagen\/","title":{"rendered":"La marca comercial: analisis e influencias de su imagen."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Fuentes Martin Jos\u00e9 Miguel <\/strong><\/h2>\n<p>El peritaje grafico de la marca, objeto de esta tesis doctoral, determina los elementos de la imagen grafica de marca, realizando una exposicion detallada sobre los siguientes temas: definicion de marca (definiciones legislativas y aspectos legales que inciden sobre el dise\u00f1o), comunicacion visual, referencias culturales, relacion de la marca comercial y el arte (estilos artisticos que utilizan la representacion de la marca comercial), la imagen y sus componentes (elementos esenciales de la imagen), aspectos comunicacionales, proceso de creacion de la imagen grafica, tests graficos utilizados, programas informaticos como apoyo al dise\u00f1o grafico de marcas, clasificacion de las marcas (clasificacion internacional de los elementos figurativos de las marcas), tipolog\u00eda de las marcas y su relacion con las empresas (relacion empresa-marca, relacion marca- producto), clasificacion detallada (logotipos, marcas especiales, clasificacion de la marca segun el color, clasificacion segun la simbolog\u00eda), utilizacion de los metodos multivariables en el estudio de la marca grafica, caso practico de imagen de marca.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La marca comercial: analisis e influencias de su imagen.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La marca comercial: analisis e influencias de su imagen. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Fuentes Martin Jos\u00e9 Miguel <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Granada<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1997<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Manuel Velez Cea<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Lino Manuel Cabezas Gelabert <\/li>\n<li>Fernando Hernandez Rojo (vocal)<\/li>\n<li> Guillen Ramon Jos\u00e9 Manuel (vocal)<\/li>\n<li>Eduardo Herrera Fernandez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Fuentes Martin Jos\u00e9 Miguel El peritaje grafico de la marca, objeto de esta tesis doctoral, determina los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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