{"id":134133,"date":"1997-01-01T00:00:00","date_gmt":"1997-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/factores-determinantes-de-la-calidad-percibida-influencia-en-la-decision-de-compra\/"},"modified":"1997-01-01T00:00:00","modified_gmt":"1997-01-01T00:00:00","slug":"factores-determinantes-de-la-calidad-percibida-influencia-en-la-decision-de-compra","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/factores-determinantes-de-la-calidad-percibida-influencia-en-la-decision-de-compra\/","title":{"rendered":"Factores determinantes de la calidad percibida: influencia en la decision de compra."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Sergio Calvo Fernandez <\/strong><\/h2>\n<p>La calidad de los productos es uno de los factores determinantes en la decision de compra de los sujetos.  tradicionalmente se ha pensado que la percepcion de la calidad se realiza a traves de los atributos intrinsecos y extrinsecos, dependiendo del tipo de producto a adquirir y el riesgo percibido de compra. La investigacion que aqui se presenta pretende demostrar que esto no es asi. La gran mayoria de los sujetos solo utilizan los atributos extrinsecos o se\u00f1ales de imagen para percibir la calidad de los productos. Para contrastar esta hipotesis se proponen 16 hipotesis basicas que son corroboradas mediante diferentes procedimientos estadisticos y que, finalmente, permiten la realizacion de un modelo explicativo de la percepcion de la calidad.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Factores determinantes de la calidad percibida: influencia en la decision de compra.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Factores determinantes de la calidad percibida: influencia en la decision de compra. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Sergio Calvo Fernandez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1997<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mario Martinez Tercero<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Ram\u00f3n S\u00e1nchez Guzm\u00e1n <\/li>\n<li>Enrique Bigne Alca\u00f1iz (vocal)<\/li>\n<li>Salvador Miquel Peris (vocal)<\/li>\n<li>Pedro Reinares Lara (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Sergio Calvo Fernandez La calidad de los productos es uno de los factores determinantes en la decision [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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