{"id":13455,"date":"2018-03-09T08:59:45","date_gmt":"2018-03-09T08:59:45","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-comunicacion-publicitaria-en-el-entorno-de-proteccion-al-consumidor\/"},"modified":"2018-03-09T08:59:45","modified_gmt":"2018-03-09T08:59:45","slug":"la-comunicacion-publicitaria-en-el-entorno-de-proteccion-al-consumidor","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-comunicacion-publicitaria-en-el-entorno-de-proteccion-al-consumidor\/","title":{"rendered":"La comunicaci\u00f3n publicitaria en el entorno de protecci\u00f3n al consumidor"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Gonz\u00e1lez Herranz M. Luisa <\/strong><\/h2>\n<p>Investigaci\u00f3n sobre el surgimiento, evoluci\u00f3n, desarrollo y situaci\u00f3n actual, en diferentes pa\u00edses, del movimiento consumerista o movimiento de defensa y protecci\u00f3n de los derechos e intereses del consumidor con atenci\u00f3n especial al caso espa\u00f1ol.  la importancia que con el paso del tiempo va adquiriendo la figura del consumidor como parte fundamental del sistema econ\u00f3mico provoca la aparici\u00f3n de asociaciones e iniciativas de diversas \u00edndole que tienen como principal objetivo la protecci\u00f3n y defensa de los consumidores.  dada la importancia de la comunicaci\u00f3n publicitaria y la influencia que tiene en el comportamiento del consumidor, se hace hincapi\u00e9 en la necesidad de que esta comunicaci\u00f3n sea respetuosa con sus derechos e intereses, sin tener, por ello, que renunciar a las caracter\u00edsticas que como comunicaci\u00f3n comercial tiene.  importancia de la informaci\u00f3n, formaci\u00f3n y educaci\u00f3n del consumidor para el adecuado funcionamiento del sistema econ\u00f3mico.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La comunicaci\u00f3n publicitaria en el entorno de protecci\u00f3n al consumidor<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La comunicaci\u00f3n publicitaria en el entorno de protecci\u00f3n al consumidor <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Gonz\u00e1lez Herranz M. Luisa <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 25\/10\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Raul Eguizabal Maza<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Juan Benavides delgado <\/li>\n<li> Martin reguero Mar\u00eda isabel (vocal)<\/li>\n<li> Lopez gomez antia Mar\u00eda (vocal)<\/li>\n<li>paloma Hoyuelo s\u00e1nchez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Gonz\u00e1lez Herranz M. Luisa Investigaci\u00f3n sobre el surgimiento, evoluci\u00f3n, desarrollo y situaci\u00f3n actual, en diferentes pa\u00edses, del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[8346,82,4735,1302,324,996,4827,269,11212],"tags":[43686,5803,43688,43687,43689,43361],"class_list":["post-13455","post","type-post","status-publish","format-standard","hentry","category-actitud-del-consumidor","category-ciencias-economicas","category-comunicaciones-sociales","category-organizacion-y-gestion-de-empresas","category-psicologia","category-psicologia-social","category-publicidad","category-sociologia","category-tecnicas-publicitarias","tag-gonzalez-herranz-m-luisa","tag-juan-benavides-delgado","tag-lopez-gomez-antia-maria","tag-martin-reguero-maria-isabel","tag-paloma-hoyuelo-sanchez","tag-raul-eguizabal-maza"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/13455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=13455"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/13455\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=13455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=13455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=13455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}