{"id":134917,"date":"1997-01-01T00:00:00","date_gmt":"1997-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/estudio-de-la-evolucion-de-clientes-de-entidades-financieras-mediante-analisis-de-correspondencias-y-arboles-de-clasificacion\/"},"modified":"1997-01-01T00:00:00","modified_gmt":"1997-01-01T00:00:00","slug":"estudio-de-la-evolucion-de-clientes-de-entidades-financieras-mediante-analisis-de-correspondencias-y-arboles-de-clasificacion","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/estudio-de-la-evolucion-de-clientes-de-entidades-financieras-mediante-analisis-de-correspondencias-y-arboles-de-clasificacion\/","title":{"rendered":"Estudio de la evolucion de clientes de entidades financieras mediante analisis de correspondencias y arboles de clasificacion."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jos\u00e9 Joaquin Garcia Clavel <\/strong><\/h2>\n<p>Desde hace unos a\u00f1os, los cambios en el sistema financiero espa\u00f1ol han provocado un proceso de homogenizacion entre las entidades. Entre otras consecuencias, el marketing ha ganado un protagonismo similar al que tiene en otras parcelas de la economia.  sin embargo, las caracteristicas propias del marketing bancario y del cliente de las entidades han llevado a una saturacion del mercado. Ante esta, se ha pasado de una estrategia producto a una estrategia cliente.  el objetivo de esta tesis es contrastar, desde el punto de los clientes, cuanto de ese cambio de estrategia ha repercutido en estos. Para ello empleamos encuestas que cubren el periodo 1990-1996, que nos proporcionan una informacion categorica y longitudinal. Esta informacion la estudiamos mediante dos tecnicas: el analisis de correspondencias y los arboles de clasificacion. Se establece la relacion entre los resultados de uno y otro y como su uso complementario mejora los resultados obtenidos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Estudio de la evolucion de clientes de entidades financieras mediante analisis de correspondencias y arboles de clasificacion.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Estudio de la evolucion de clientes de entidades financieras mediante analisis de correspondencias y arboles de clasificacion. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jos\u00e9 Joaquin Garcia Clavel <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Murcia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1997<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Joaquin Aranda Gallego<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Miguel Santesmases Mestre <\/li>\n<li>Ildefonso Grande Esteban (vocal)<\/li>\n<li>Elena Abascal Fernandez (vocal)<\/li>\n<li>Manuel Ato Garcia (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jos\u00e9 Joaquin Garcia Clavel Desde hace unos a\u00f1os, los cambios en el sistema financiero espa\u00f1ol han provocado [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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