{"id":13554,"date":"2018-03-09T08:59:52","date_gmt":"2018-03-09T08:59:52","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/marketing-de-ciudades-una-propuesta-para-la-integracion-de-la-participacion-ciudadana-en-la-planificacion-estrategica-de-las-ciudades\/"},"modified":"2018-03-09T08:59:52","modified_gmt":"2018-03-09T08:59:52","slug":"marketing-de-ciudades-una-propuesta-para-la-integracion-de-la-participacion-ciudadana-en-la-planificacion-estrategica-de-las-ciudades","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/marketing-de-ciudades-una-propuesta-para-la-integracion-de-la-participacion-ciudadana-en-la-planificacion-estrategica-de-las-ciudades\/","title":{"rendered":"Marketing de ciudades: una propuesta para la integraci\u00f3n de la participaci\u00f3n ciudadana en la planificaci\u00f3n estrat\u00e9gica de las  ciudades"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  G\u00f3mez Rodr\u00edguez Pedro Manuel <\/strong><\/h2>\n<p>En esta tesis nos maracamos como principal objetivo mostrar c\u00f3mo debe ser la aplicaci\u00f3n de los principios y herramientas de marketing a la planificaci\u00f3n estrat\u00e9gica de las ciudades, bas\u00e1ndonos en el desarrollo de una propuesta de plan de marketing participativo para la ciudad, en el que la participaci\u00f3n ciudadana adquiere una importancia relevante en cada una de las diferentes etapas del proceso de planificaci\u00f3n y gesti\u00f3n.  asimismo, proponemos una nueva definici\u00f3n de marketing de ciudades, realizamos un nuevo acercamiento en la aplicaci\u00f3n del marketing a las ciudades y finalmente aportamos evidencias sobre la necesidad y oportunidad de implicar en mayor medida a la ciudadan\u00eda en los procesos de planificaci\u00f3n y gesti\u00f3n de las ciudades.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Marketing de ciudades: una propuesta para la integraci\u00f3n de la participaci\u00f3n ciudadana en la planificaci\u00f3n estrat\u00e9gica de las  ciudades<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Marketing de ciudades: una propuesta para la integraci\u00f3n de la participaci\u00f3n ciudadana en la planificaci\u00f3n estrat\u00e9gica de las  ciudades <\/li>\n<li><strong>Autor:<\/strong>\u00a0  G\u00f3mez Rodr\u00edguez Pedro Manuel <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pa\u00eds vasco\/euskal herriko unibertsitatea<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 29\/10\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>I\u00f1aki Peria\u00f1ez Ca\u00f1adillas<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Francisco javier Maqueda lafuente <\/li>\n<li>teodoro Luque Martinez (vocal)<\/li>\n<li>enrique Bigne alca\u00f1iz (vocal)<\/li>\n<li>pilar Alarcon urbistondo (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de G\u00f3mez Rodr\u00edguez Pedro Manuel En esta tesis nos maracamos como principal objetivo mostrar c\u00f3mo debe ser la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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