{"id":136124,"date":"1997-01-01T00:00:00","date_gmt":"1997-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/banca-de-relaciones-el-enfoque-de-marketing-relacional-y-su-incidencia-en-la-gestion-del-negocio-bancario\/"},"modified":"1997-01-01T00:00:00","modified_gmt":"1997-01-01T00:00:00","slug":"banca-de-relaciones-el-enfoque-de-marketing-relacional-y-su-incidencia-en-la-gestion-del-negocio-bancario","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/banca-de-relaciones-el-enfoque-de-marketing-relacional-y-su-incidencia-en-la-gestion-del-negocio-bancario\/","title":{"rendered":"Banca de relaciones: el enfoque de marketing relacional y su incidencia en la gestion del negocio bancario."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Aparicio De Castro M. Gloria <\/strong><\/h2>\n<p>Nuestra investigacion se situa en el ambito del negocio bancario con la intencion de estructurar los principios de la aplicacion del enfoque de marketing relacional concretamente a la actividad comercial de las entidades bancarias. Para ello, las aportaciones de los autores de la denominada escuela nordica de servicios nos han proporcionado la vision teorica mas cercana al tema analizado.  por otra parte, la presente investigacion considera la gestion del negocio bancario con una perspectiva globalizadora. Con ello, hemos pretendido mostrar la incidencia que tiene en la gestion del negocio bancario la dopcion de un enfoque de marketing relacional.  el planteamiento de esta tesis doctoral se concreta en los siguientes pasos:  la primera parte crea un marco de referencia que presenta la dinamica competitiva que caracteriza al sector bancario asi como la singularidad del marketing bancario.  en un contexto mas general acotado por el marketing de servicios.  la segunda parte sienta las bases que definen la aplicacion de un enfoque de marketing relacional en la banca.  la ultima parte presenta las pautas de gestion bancaria que impulsan el desarrollo de una relacion cliente-entidad y considera la gestion del negocio bancario con una perspectiva de calidad total analizando, en ultimo termino, las implicaciones que se derivan para la organizacion de una banca de relaciones.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Banca de relaciones: el enfoque de marketing relacional y su incidencia en la gestion del negocio bancario.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Banca de relaciones: el enfoque de marketing relacional y su incidencia en la gestion del negocio bancario. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Aparicio De Castro M. Gloria <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pa\u00eds vasco\/euskal herriko unibertsitatea<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1997<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Emilio Soldevilla Garc\u00eda<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Fernando Casado Juan <\/li>\n<li>Jos\u00e9 Antonio Varela Gonzalez (vocal)<\/li>\n<li>Francisco Javier Maqueda Lafuente (vocal)<\/li>\n<li>Encarnacion Gonzalez Vazquez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Aparicio De Castro M. Gloria Nuestra investigacion se situa en el ambito del negocio bancario con la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,5099,1302,12909],"tags":[250472,13071,35085,11098,13464,13463],"class_list":["post-136124","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-marketing","category-organizacion-y-gestion-de-empresas","category-pais-vasco-euskal-herriko-unibertsitatea","tag-aparicio-de-castro-m-gloria","tag-emilio-soldevilla-garcia","tag-encarnacion-gonzalez-vazquez","tag-fernando-casado-juan","tag-francisco-javier-maqueda-lafuente","tag-jose-antonio-varela-gonzalez"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/136124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=136124"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/136124\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=136124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=136124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=136124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}