{"id":13732,"date":"2001-10-11T00:00:00","date_gmt":"2001-10-11T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/satisfaccion-y-fidelidad-en-la-relacion-franquiciada-franquiciador\/"},"modified":"2001-10-11T00:00:00","modified_gmt":"2001-10-11T00:00:00","slug":"satisfaccion-y-fidelidad-en-la-relacion-franquiciada-franquiciador","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/satisfaccion-y-fidelidad-en-la-relacion-franquiciada-franquiciador\/","title":{"rendered":"Satisfacci\u00f3n y fidelidad en la relaci\u00f3n franquiciada franquiciador"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Guillermino Jos\u00e9 Berm\u00fadez Gonz\u00e1lez <\/strong><\/h2>\n<p>El presente trabajo de investigaci\u00f3n trata de describir las complejas relaciones existentes en el marco de la franquicia en general y entre franquiciado y franquiciador en particular.  tras la revisi\u00f3n de marco conceptual que gira en torno a esta figura, modelizamos las relaciones desde el enfoque del marketing relacional, logrando un modelo explicativo de la satisfacci\u00f3n y la fidelidad del franquciado hacia la central.  la investigaci\u00f3n se completa con un estudio emp\u00edrico en el que contrastamos las diferentes hip\u00f3tesis que sobre el modelo y el sector se plantearon.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Satisfacci\u00f3n y fidelidad en la relaci\u00f3n franquiciada franquiciador<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Satisfacci\u00f3n y fidelidad en la relaci\u00f3n franquiciada franquiciador <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Guillermino Jos\u00e9 Berm\u00fadez Gonz\u00e1lez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 M\u00e1laga<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 10\/11\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisca Parra Guerrero<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: aquilino alfredo Aguirre s\u00e1daba <\/li>\n<li>Francisco Javier Landa bercebal (vocal)<\/li>\n<li>enrique Diez de castro (vocal)<\/li>\n<li> Barreiro fern\u00e1ndez Jos\u00e9 Manuel (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Guillermino Jos\u00e9 Berm\u00fadez Gonz\u00e1lez El presente trabajo de investigaci\u00f3n trata de describir las complejas relaciones existentes en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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