{"id":13815,"date":"2018-03-09T09:00:14","date_gmt":"2018-03-09T09:00:14","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-potencial-estrategico-recursos-e-intangibilidades\/"},"modified":"2018-03-09T09:00:14","modified_gmt":"2018-03-09T09:00:14","slug":"el-potencial-estrategico-recursos-e-intangibilidades","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-potencial-estrategico-recursos-e-intangibilidades\/","title":{"rendered":"El potencial estrategico: recursos e intangibilidades"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Lopez Lopez Vicente Antel <\/strong><\/h2>\n<p>El reconocimiento de los factores y sus posibles combinaciones, que provocan que unas organizaciones sean mas exitosas que otras, ha sido probablemente uno de los topicos mas recurrentes en la investigacion estrategica. La suposicion de que una empresa posee una ventaja competitiva cuando ocupa una posicion de mercado unica y superior en terminos de coste o diferenciacion de sus productos, necesitaba ser completada. El enfoque de los recursos (rbv) cambia esta orientacion, concediedo una importancia especial al estudio de las implicaciones competitivas de las imperfecciones del mercado de recursos. La investigacion pretende, desarrollar un marco conceptual, que siguiendo el paradigma de la direccion estrategica y los postulados del rbv, permita conocer la importancia de un grupo de recursos intangibles (reputacion de la empresa, reputacion del producto o servicio, capital humano y cultura organizativa) en relacion con el \u00abperformance\u00bb empresarial, y ademas, contrastar el poder descriptivo del modelo propuesto, mediante el estudio empirico de una muestra de empresas gallegas poseedoras de las certificaciones de calidad iso 9001 e iso 9002.  palabras claves: estrategia, ventaja competitiva, enfoque de los recursos (rbv), intangibles y \u00abperformance\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>El potencial estrategico: recursos e intangibilidades<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 El potencial estrategico: recursos e intangibilidades <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Lopez Lopez Vicente Antel <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Santiago de compostela<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 16\/11\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Justino Bastida Calvo<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: manuel Ortigueira bouzada <\/li>\n<li>Francisco Serrano g\u00f3mez (vocal)<\/li>\n<li>eduardo Perez gorostegui (vocal)<\/li>\n<li>Carlos Garcia gutierrez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Lopez Lopez Vicente Antel El reconocimiento de los factores y sus posibles combinaciones, que provocan que unas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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