{"id":138407,"date":"2026-01-12T17:35:13","date_gmt":"2026-01-12T17:35:13","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/posibilidades-de-la-banca-en-el-negocio-asegurador\/"},"modified":"2026-01-12T17:35:13","modified_gmt":"2026-01-12T17:35:13","slug":"posibilidades-de-la-banca-en-el-negocio-asegurador","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/posibilidades-de-la-banca-en-el-negocio-asegurador\/","title":{"rendered":"Posibilidades de la banca en el negocio asegurador."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Ortega Goitia Jos\u00e9 Felix <\/strong><\/h2>\n<p>El objetivo de esta tesis es determinar las posibilidades de la banca en el negocio asegurador.  principales conclusiones:  * el volumen y crecimiento del mercado asegurador lo hacen atractivo para la banca.  * los consumidores tienen mejor concepto de la banca que de las compa\u00f1ias y mediadores de seguros.  * en la actual situacion de mercado de competencia en precios no es rentable el negocio de produccion.  * el negocio de venta es rentable para la banca, debiendo centrarse en los seguros personales (especialmente vida).  * solo se deben vender productos de alta calidad y facil argumentacion y cumplimentacion en la venta.  * es preciso incentivar agresivamente a los empleados bancarios para conseguir que vendan seguros para el banco y no para si mismos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Posibilidades de la banca en el negocio asegurador.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Posibilidades de la banca en el negocio asegurador. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Ortega Goitia Jos\u00e9 Felix <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1992<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Antonio Alegre Escolano<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Joan Tugores Ques <\/li>\n<li>Francesc Bosch Font (vocal)<\/li>\n<li>Juan  Ramon Quintas Seoane (vocal)<\/li>\n<li>Jos\u00e9 Tom\u00e1s Raga Gil (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ortega Goitia Jos\u00e9 Felix El objetivo de esta tesis es determinar las posibilidades de la banca en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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