{"id":13889,"date":"2018-03-09T09:00:21","date_gmt":"2018-03-09T09:00:21","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-determinacion-de-la-estrategia-en-la-comunicacion-persuasiva-de-masas\/"},"modified":"2018-03-09T09:00:21","modified_gmt":"2018-03-09T09:00:21","slug":"la-determinacion-de-la-estrategia-en-la-comunicacion-persuasiva-de-masas","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/la-determinacion-de-la-estrategia-en-la-comunicacion-persuasiva-de-masas\/","title":{"rendered":"La determinacion de la estrategia en la comunicaci\u00f3n persuasiva de masas"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Antonio Cobelo Curras <\/strong><\/h2>\n<p>La determinacion de la estrategia en la comunicaci\u00f3n persuasiva de masas. esta investigacion tiene como finalidad la elaboracion de un modelo que sirva para la toma de decisiones de estrategia de comunicaci\u00f3n persuasiva de masas de una marca, partido, o institucion. Adicionalmente, el modelo puede servir de marco a otras investigaciones sobre procesos decisorios de comunciacion de masas. Para alcanzar estos objetivos, se ha realizado un enfasis especial en la investigacion de la fase de elaboracion de alternativas, es decir, en la fase creativa del proceso estrategico. Se ofrece una matriz que recoge doce alternativas de posiciones de marca (posicionamientos).<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La determinacion de la estrategia en la comunicaci\u00f3n persuasiva de masas<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La determinacion de la estrategia en la comunicaci\u00f3n persuasiva de masas <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Antonio Cobelo Curras <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 20\/11\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Javier Davara Rodr\u00edguez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Antonio Sanchez bravo cenjor <\/li>\n<li>felipe Ruiz alonso (vocal)<\/li>\n<li>Marta Perlado lamo de espinosa (vocal)<\/li>\n<li> Alcala-santaella oria de rueda Mar\u00eda (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Antonio Cobelo Curras La determinacion de la estrategia en la comunicaci\u00f3n persuasiva de masas. esta investigacion tiene [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[838,4735,5051,4840,23527,269],"tags":[44913,44911,5037,41656,4845,44912],"class_list":["post-13889","post","type-post","status-publish","format-standard","hentry","category-ciencia-politica","category-comunicaciones-sociales","category-medios-de-comunicacion-de-masas","category-opinion-publica","category-propaganda","category-sociologia","tag-alcala-santaella-oria-de-rueda-maria","tag-antonio-cobelo-curras","tag-antonio-sanchez-bravo-cenjor","tag-felipe-ruiz-alonso","tag-francisco-javier-davara-rodriguez","tag-marta-perlado-lamo-de-espinosa"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/13889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=13889"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/13889\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=13889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=13889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=13889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}