{"id":139166,"date":"2026-01-12T17:42:21","date_gmt":"2026-01-12T17:42:21","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/las-decisiones-sobre-medios-en-comunicacion-por-objetivos\/"},"modified":"2026-01-12T17:42:21","modified_gmt":"2026-01-12T17:42:21","slug":"las-decisiones-sobre-medios-en-comunicacion-por-objetivos","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/sociologia\/las-decisiones-sobre-medios-en-comunicacion-por-objetivos\/","title":{"rendered":"Las decisiones sobre medios en comunicacion por objetivos"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Mazo Del Castillo Juan  Manuel <\/strong><\/h2>\n<p>La tesis aborda una cuestion teorico-practica de utilidad de la actuacion permanente de comunicacion de empresas e instituciones: la instrumentacion de la misma.-Se analiza, desde el punto de vista de la ta. De decisiones y de las tendencias actuales de direccion, la proxis de las agencias de publicidad y de relaciones publicas asi como las corrientes sociologicas, metodologicos y analiticas subyacentes.-Esta cuestion conducia inevitablemente al examen sobre el grado de cientificidad de las investigaciones actuales \u00abde medios\u00bb o \u00abmediciones de audiencias\u00bb.-Las conclusiones, eminentemente criticas, destacan los graves riesgos de de la \u00abproxis\u00bb actual, con ausencia de una verdadera teoria y metodo cintifico y una simplificacion voluntaria del numero de variables contemplada y del tipo de procesos.-Para el doctorando, la eleccion descansaria en la posibilidad de realzar los esfuerzos de investigacion, dispersas bajo el prisma de un analisis coherente de losque intervienen en la comunicacion                para las organizaciones humanas.  campos temeticos.-Comunicacion por objetivos\/estrategia de comunicacion\/ publicidad\/de la cs. Publicas\/estrategia y planificacion de medios\/investigacion de medios\/medicion de audiencias.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Las decisiones sobre medios en comunicacion por objetivos<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Las decisiones sobre medios en comunicacion por objetivos <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Mazo Del Castillo Juan  Manuel <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1992<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Justo Villafa\u00f1e Gallego<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Luis Pinillos D\u00edaz <\/li>\n<li> Leon Saez De Ybarra Jos\u00e9 Luis (vocal)<\/li>\n<li>Antonio Lara Garcia (vocal)<\/li>\n<li>Mario Herreros Arconada (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mazo Del Castillo Juan Manuel La tesis aborda una cuestion teorico-practica de utilidad de la actuacion permanente [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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