{"id":139474,"date":"2026-01-12T17:45:57","date_gmt":"2026-01-12T17:45:57","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/analisis-del-proceso-de-segmentacion-de-mercados-un-enfoque-de-investigacion-decision-y-estrategia\/"},"modified":"2026-01-12T17:45:57","modified_gmt":"2026-01-12T17:45:57","slug":"analisis-del-proceso-de-segmentacion-de-mercados-un-enfoque-de-investigacion-decision-y-estrategia","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/analisis-del-proceso-de-segmentacion-de-mercados-un-enfoque-de-investigacion-decision-y-estrategia\/","title":{"rendered":"Analisis del proceso de segmentacion de mercados. un enfoque de investigacion, decision y estrategia."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Francisco Jose Sarabia Sanchez <\/strong><\/h2>\n<p>La segmentacion de mercados es uno de los conceptos basicos en el enfoque de estrategia de marketing, aunque ha tenido un desarrollo heterogeneo. El trabajo plantea el ambito de referencia de la segmentacion proponiendo un enfoque basico de estrategia y, tras analizar los procesos existentes con sus ventajas, caracteristicas e inconvenientes, desarrolla una metodolog\u00eda cuya novedad alcanza no solo a la componente procesal sino tambien al analisis de que informacion hay que utilizar, que metodos cuantitativos han de emplearse y como se han de seleccionar los segmentos objetivo. El trabajo, plantea, ademas, un analisis sobre la adecuacion de la praxis diaria en las investigaciones de segmentacion y la metodolog\u00eda y cuerpo de metodos. Se analiza como se abordan las investigaciones y se proponen vias para la resolucion del gap entre los ambitos academico y empresarial. Asi mismo se procede a un analisis de 80 investigaciones empiricas publicadas en la literatura anglosajona.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Analisis del proceso de segmentacion de mercados. un enfoque de investigacion, decision y estrategia.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Analisis del proceso de segmentacion de mercados. un enfoque de investigacion, decision y estrategia. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Francisco Jose Sarabia Sanchez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Murcia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1992<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Luis Munuera Aleman<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Ignacio Cruz Roche <\/li>\n<li>Miguel Santesmases Mestre (vocal)<\/li>\n<li>Salvador Miquel Peris (vocal)<\/li>\n<li>Alejandrino Gallego Rodr\u00edguez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Francisco Jose Sarabia Sanchez La segmentacion de mercados es uno de los conceptos basicos en el enfoque [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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