{"id":139591,"date":"2026-01-12T17:46:54","date_gmt":"2026-01-12T17:46:54","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-imagen-de-la-empresa-estudio-sobre-la-evolucion-de-la-imagen-de-las-entidades-bancarias-en-asturias\/"},"modified":"2026-01-12T17:46:54","modified_gmt":"2026-01-12T17:46:54","slug":"la-imagen-de-la-empresa-estudio-sobre-la-evolucion-de-la-imagen-de-las-entidades-bancarias-en-asturias","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-imagen-de-la-empresa-estudio-sobre-la-evolucion-de-la-imagen-de-las-entidades-bancarias-en-asturias\/","title":{"rendered":"La imagen de la empresa. estudio sobre la evolucion de la imagen de las entidades bancarias en asturias."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Rodriguez Rodriguez Ignacio Alfredo <\/strong><\/h2>\n<p>La presente tesis doctoral profundiza en el estudio de la imagen de la empresa para aplicar estos conocimientos al analisis; de la evolucion de la imagen de las entidades bancarias que trabajan en asturias. A este fin realiza una revision de las aportaciones teoricas y emporicas que, acerca de la imagen de la empresa, se encuentran en la literatura economica; un analisis del sector bancario espa\u00f1ol y del modo en que sus decisiones estrategicas, se trasmite a la imagen; un estudio y clasificacion de las investigaciones, que sobre la imagen bancaria han sido realizadas; y, finalmente una investigacion de mercados que compara: la evolucion de la imagen de las entidades bancarias, en el mercado asturiano durante el periodo 1989-1991.  los resultados obtenidos contribuyen a la explicacion de las estructuras de evaluacion y formacion de las imagenes de los usuarios de productos y servicios financieros desde un perspectiva dinamica de los mismos.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La imagen de la empresa. estudio sobre la evolucion de la imagen de las entidades bancarias en asturias.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La imagen de la empresa. estudio sobre la evolucion de la imagen de las entidades bancarias en asturias. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Rodriguez Rodriguez Ignacio Alfredo <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Oviedo<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1992<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Rodolfo Vazquez Casielles<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Alvaro Cuervo Garcia <\/li>\n<li>Laurentino Bello Acebron (vocal)<\/li>\n<li>Miguel Mart\u00edn D\u00e1vila (vocal)<\/li>\n<li>Pablo Mu\u00f1oz Gallego (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Rodriguez Rodriguez Ignacio Alfredo La presente tesis doctoral profundiza en el estudio de la imagen de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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