{"id":139790,"date":"2026-01-12T17:48:51","date_gmt":"2026-01-12T17:48:51","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/aplicacion-del-marketing-estrategico-al-campo-electoral-influencia-del-gasto-de-la-campana-electoral-en-la-participacion-y-resultados-electorales\/"},"modified":"2026-01-12T17:48:51","modified_gmt":"2026-01-12T17:48:51","slug":"aplicacion-del-marketing-estrategico-al-campo-electoral-influencia-del-gasto-de-la-campana-electoral-en-la-participacion-y-resultados-electorales","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/aplicacion-del-marketing-estrategico-al-campo-electoral-influencia-del-gasto-de-la-campana-electoral-en-la-participacion-y-resultados-electorales\/","title":{"rendered":"Aplicacion del marketing estrategico al campo electoral: influencia del gasto de la campa\u00f1a electoral en la participacion y resultados electorales."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Teodoro Luque Martinez <\/strong><\/h2>\n<p>La tesis se ha estructurado en 6 capitulos:  el capitulo i recoge una revision de los fundamentos de marketing y de la aplicacion de este concepto al intercambio politico. En el se formula un modelo de marketing politico desde un enfoque sistemico.  la investigacion de marketing, sus particularidades y formas de llevar a cabo en el ambito politico, asi como sus aspectos eticos se recogen en el capitulo ii.  en el capitulo iii se analiza el comportamiento del elector y su similitud con el del consumidor.  identificando tres grandes corrientes de estudios y proponiendo un modelo de comportamiento electoral.  el capitulo iv contempla un analisis del concepto politico y de la organizacion politica como subsistema del sistema politico en una situacion competitiva, ademas de la aplicacion de los conceptos de marketing estrategico a la situacion competitiva politica.  el complejo proceso de comunicacion concretado en las campa\u00f1as politicas, sus caracteristicas y regulacion es estudiado en el capitulo v, junto a las tendencias de la investigacion en comunicacion politica y del fenomeno del gasto electoral: sus efectos y las formas de su medida.  por ultimo, el capitulo vi se destina a las conclusiones.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Aplicacion del marketing estrategico al campo electoral: influencia del gasto de la campa\u00f1a electoral en la participacion y resultados electorales.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Aplicacion del marketing estrategico al campo electoral: influencia del gasto de la campa\u00f1a electoral en la participacion y resultados electorales. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Teodoro Luque Martinez <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Sevilla<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1992<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Enrique Martin Armario<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Manuel Ortigueira Bouzada <\/li>\n<li>Camilo Prado Freire (vocal)<\/li>\n<li>Aquilino Alfredo Aguirre S\u00e1daba (vocal)<\/li>\n<li>Francisco Javier Landa Bercebal (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Teodoro Luque Martinez La tesis se ha estructurado en 6 capitulos: el capitulo i recoge una revision [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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