{"id":140151,"date":"2026-01-12T17:52:03","date_gmt":"2026-01-12T17:52:03","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-relacion-precio-calidad-analisis-teorico-y-evidencia-empirica\/"},"modified":"2026-01-12T17:52:03","modified_gmt":"2026-01-12T17:52:03","slug":"la-relacion-precio-calidad-analisis-teorico-y-evidencia-empirica","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-relacion-precio-calidad-analisis-teorico-y-evidencia-empirica\/","title":{"rendered":"La relacion precio-calidad: analisis teorico y evidencia empirica"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jes\u00fas Gutierrez Cillan <\/strong><\/h2>\n<p>El trabajo se desarrolla en tres partes. La primera se ocupa de situar el fenomeno objeto de estudio, la relacion precio-calidad, en el marco mas amplio del proceso de decision del consumidor. El resultado se plasma en el planteamiento de un modelo positivo del comportamiento de eleccion que incorpora de forma explicita la posible influencia del precio sobre la percepcion de la calidad del producto.  la parte segunda se inicia con una revision de la literatura empirica disponible sobre la relacion precio-calidad y finaliza con la presentacion de tres procedimientos alternativos para medir el grado de asociacion real entre el precio y el nivel de calidad.  la tercera y ultima parte del trabajo pretende la contrastacion de las hipotesis formuladas, que se refieren al grado de utilizacion y al nivel de fiabilidad del precio como se\u00f1al de la calidad. En sintesis, los resultados alcanzados advierten del riesgo de ineficiencia que representan confiar en el precio como indicador de la calidad del producto.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La relacion precio-calidad: analisis teorico y evidencia empirica<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La relacion precio-calidad: analisis teorico y evidencia empirica <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jes\u00fas Gutierrez Cillan <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Valladolid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1992<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Laurentino Bello Acebron<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Alvaro Cuervo Garcia <\/li>\n<li>Rodolfo Vazquez Casielles (vocal)<\/li>\n<li>Miguel Mart\u00edn D\u00e1vila (vocal)<\/li>\n<li>Pablo Mu\u00f1oz Gallego (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jes\u00fas Gutierrez Cillan El trabajo se desarrolla en tres partes. La primera se ocupa de situar el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,5099,1302,12451],"tags":[36014,796,7663,7662,25822,7664],"class_list":["post-140151","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-marketing","category-organizacion-y-gestion-de-empresas","category-valladolid","tag-jesus-gutierrez-cillan","tag-jose-alvaro-cuervo-garcia","tag-laurentino-bello-acebron","tag-miguel-martin-davila","tag-pablo-munoz-gallego","tag-rodolfo-vazquez-casielles"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/140151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=140151"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/140151\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=140151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=140151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=140151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}