{"id":140343,"date":"2026-01-12T17:53:54","date_gmt":"2026-01-12T17:53:54","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/auditoria-de-mercadotecnia\/"},"modified":"2026-01-12T17:53:54","modified_gmt":"2026-01-12T17:53:54","slug":"auditoria-de-mercadotecnia","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/auditoria-de-mercadotecnia\/","title":{"rendered":"Auditoria de mercadotecnia"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Quintana Daza Miguel Angel <\/strong><\/h2>\n<p>La tesis tiene como tema central desarrollar una metodolog\u00eda que permite a las empresas realizar auditorias comerciales. Mediante la auditoria, la empresa puede conocer en que situacion de eficacia se encuentran cada una de las areas que son responsabilidad del departamento de mercadotecnia, pudiendo elaborar un diagnostico rapido sobre su actuacion.  a continuacion es labor del auditor proponer cual seria en su opinion la solucion mas idonea para su caso.  el trabajo aporta entre otras novedades la originalidad de proponer ambas cosas conjuntamente.  en cada capitulo se analizan, en la primer parte, las teorias de mercadotecnia que diversos autores proponen sobre la funcion que se trate, publicidad, precios, etc.. Y en la segunda se ofrecen listas de preguntas que una vez contestadas permitiran realizar el diagnostico apropiado.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Auditoria de mercadotecnia<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Auditoria de mercadotecnia <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Quintana Daza Miguel Angel <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pa\u00eds vasco\/euskal herriko unibertsitatea<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1992<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Leon Saez De Ibarra Jos\u00e9 Luis<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Santos Zunzunegui Diez <\/li>\n<li> Gonzalez Martin Juan  Antonio (vocal)<\/li>\n<li>Mario Herreros Arconada (vocal)<\/li>\n<li>Francisco Gozalvez Serrano (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Quintana Daza Miguel Angel La tesis tiene como tema central desarrollar una metodolog\u00eda que permite a las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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