{"id":140488,"date":"2026-01-12T17:55:17","date_gmt":"2026-01-12T17:55:17","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/aproximacion-al-estudio-del-lenguaje-publicitario-en-ingles-aspectos-semanticos-y-pragmaticos\/"},"modified":"2026-01-12T17:55:17","modified_gmt":"2026-01-12T17:55:17","slug":"aproximacion-al-estudio-del-lenguaje-publicitario-en-ingles-aspectos-semanticos-y-pragmaticos","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/linguistica\/aproximacion-al-estudio-del-lenguaje-publicitario-en-ingles-aspectos-semanticos-y-pragmaticos\/","title":{"rendered":"Aproximacion al estudio del lenguaje publicitario en ingles: aspectos semanticos y pragmaticos."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Carmen Lanao Bernad <\/strong><\/h2>\n<p>La tesis persigue una descripcion del lenguaje publicitario en ingles escrito a partir de un \u00abcorpus\u00bb de 974 textos que se han estudiado tanto con ayuda de medios informaticos como de forma manuel. Los datos obtenidos se han comparado con otros procedentes de \u00abcorpora\u00bb de ingles general, como el buc y el lob.  la primera parte del trabajo esta dedicada a la caracterizacion del texto publicitario con el fin de distinguirlo de otros tipos de texto.  los mejores resultados se han obtenido en los campos de la morfosintaxis, la semantica y la relacion del lexico con la estructura de la informacion. Se puede demostrar que un texto dado es un anuncio aunque no se se\u00f1ale como tal.  la segunda parte trata de profundizar en las relaciones entr ciertos aspectos del lenguaje (tales como la presuposicion y la implicacion) y la publicidad ilicita con el fin de contribuir a la resolucion de este problema desde el punto de vista pragmalinguistico. Se pretende que las afirmaciones implicitas no sean responsabilidad exclusiva del receptor.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Aproximacion al estudio del lenguaje publicitario en ingles: aspectos semanticos y pragmaticos.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Aproximacion al estudio del lenguaje publicitario en ingles: aspectos semanticos y pragmaticos. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Carmen Lanao Bernad <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Zaragoza<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1992<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Luis Otal Campo<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Carmen Olivares Rivera <\/li>\n<li>Ignacio Quintana Carlo (vocal)<\/li>\n<li>Joan Tynan Brennan (vocal)<\/li>\n<li>  (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Carmen Lanao Bernad La tesis persigue una descripcion del lenguaje publicitario en ingles escrito a partir de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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