{"id":140740,"date":"2026-01-12T17:57:06","date_gmt":"2026-01-12T17:57:06","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/una-introduccion-al-estudio-y-analisis-de-la-naturaleza-de-la-creatividad-considerada-como-producto-especifico-de-la-comunicacion-publicitaria\/"},"modified":"2026-01-12T17:57:06","modified_gmt":"2026-01-12T17:57:06","slug":"una-introduccion-al-estudio-y-analisis-de-la-naturaleza-de-la-creatividad-considerada-como-producto-especifico-de-la-comunicacion-publicitaria","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/una-introduccion-al-estudio-y-analisis-de-la-naturaleza-de-la-creatividad-considerada-como-producto-especifico-de-la-comunicacion-publicitaria\/","title":{"rendered":"Una introduccion al estudio y analisis de la naturaleza de la creatividad, considerada como producto especifico de la comunicacion publicitaria."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jos\u00e9 Mar\u00eda Ricarte Besc\u00f3s <\/strong><\/h2>\n<p>Este trabajo plantea y parte de un hipotesis sustancial que responde a la pregunta, es la creatividad -en su concepto y naturaleza convencionales- el producto esencial de la actividad publicitaria? Y si es asi, que modelo de analisis comparativo o factorial habria que utilizar para comprobarlo o demostrarlo? la finalidad, por tanto, de este trabajo es presentar una vision panoramica del origen y evolucion del concepto de creatividad, desde la \u00abinventio\u00bb aristotelica y la \u00abinspiracion\u00bb platonica, hasta la \u00abcreativity\u00bb de guilford, entendida esta ultima, tanto desde el campo semantico, como desde su significado psicologico.  busqueda, analisis del proceso creativo, desarrollo de la idea y, finalmente, su valoracion, son las etapas de un metodo sintetico en el que las partes nos conducen a un todo: el acto de creacion.  un acto bipolar -hallazgo-fracaso-, siempre bisociativo -pensamiento\/sentimiento- y que en el proceso de creacion publicitaria tambien se basa en una dualidad, el binomio -producto\/idea-.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Una introduccion al estudio y analisis de la naturaleza de la creatividad, considerada como producto especifico de la comunicacion publicitaria.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Una introduccion al estudio y analisis de la naturaleza de la creatividad, considerada como producto especifico de la comunicacion publicitaria. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jos\u00e9 Mar\u00eda Ricarte Besc\u00f3s <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1992<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Mario Herreros Arconada<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Roman Gubern Garriga-nogu\u00e9s <\/li>\n<li>Jordi Pericot Canaleta (vocal)<\/li>\n<li>Manuel Pares Maicas (vocal)<\/li>\n<li>Jos\u00e9 Luis Arceo Vacas (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jos\u00e9 Mar\u00eda Ricarte Besc\u00f3s Este trabajo plantea y parte de un hipotesis sustancial que responde a la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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