{"id":141822,"date":"2026-01-12T18:05:41","date_gmt":"2026-01-12T18:05:41","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-gestion-comercial-toma-de-decisiones-en-un-entorno-de-incertidumbre\/"},"modified":"2026-01-12T18:05:41","modified_gmt":"2026-01-12T18:05:41","slug":"la-gestion-comercial-toma-de-decisiones-en-un-entorno-de-incertidumbre","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-gestion-comercial-toma-de-decisiones-en-un-entorno-de-incertidumbre\/","title":{"rendered":"La gestion comercial: toma de decisiones en un entorno de incertidumbre"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jordi Bachs Ferrer <\/strong><\/h2>\n<p>La presente tesis pretende investigar en ambito comercial la importancia que tiene la incertidumbre en la formacion de las estructuras decisionales y apoyandose en las matematicas de la incertidumbre y tecnicas de investigacion operativa establecer las estrategias de actuacion e indicadores de gestion adecuados para tomar decisiones en un entorno incierto. Se estructura en capitulos, los cuales han sido seleccionados segun la ponderacion de su contenido en el ambito comercial.  en cada capitulo se proponen los instrumentos adecuados que encuentran su aplicacion en las circunstancias que le son especificas.  de manera global abarca el analisis de ratios comerciales, presupuesto comercial y sus desviaciones, eficiencia comercial; seleccion y agrupacion de equipos comerciales, marketing no metrico, lanzamiento de productos, analisis de las ordenes de preferencia, imagen global, posicionamiento y analisis de cluster.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La gestion comercial: toma de decisiones en un entorno de incertidumbre<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La gestion comercial: toma de decisiones en un entorno de incertidumbre <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jordi Bachs Ferrer <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1993<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jaume Gil Aluja<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Ferran Casado Juan <\/li>\n<li>Emilio Soldevilla Garc\u00eda (vocal)<\/li>\n<li>Camilo Prado Freire (vocal)<\/li>\n<li>Enrique Martin Armario (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jordi Bachs Ferrer La presente tesis pretende investigar en ambito comercial la importancia que tiene la incertidumbre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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