{"id":141979,"date":"2026-01-12T18:07:16","date_gmt":"2026-01-12T18:07:16","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-distribucion-electronica-en-el-sistema-financiero-espanol\/"},"modified":"2026-01-12T18:07:16","modified_gmt":"2026-01-12T18:07:16","slug":"la-distribucion-electronica-en-el-sistema-financiero-espanol","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-distribucion-electronica-en-el-sistema-financiero-espanol\/","title":{"rendered":"La distribucion electronica en el sistema financiero espa\u00f1ol"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Miguel Perdiguer Andres <\/strong><\/h2>\n<p>La distribucion de productos y servicios financieros consiste, en buena parte, en distribucion de informacion.  al mismo tiempo que evolucionan los sistemas para tratar y comunicar la informacion, progresan los canales alternativos que posibilitan la banca a distancia.  la distribucion electronica de los productos y servicios financieros en base a estos canales emergentes ya forma parte de la relacion habitual entre la banca y sus clientes. La gestion de los canales de distribucion utilizados para satisfacer las necesidades de la clientela sera una de las herramientas imprescindibles para dar consistencia al resto de politicas de marketing y permitira a la entidad financiera posicionarse efectivamente en los segmentos estrategicos escogidos.  la creciente importancia de la distribucion electronica en el futuro del sistema financiero espa\u00f1ol justifica la formalizacion de un cuerpo teorico que defina los conceptos clave para implantarla con exito y obliga a desarrollar una metodolog\u00eda especifica que permita gestionar adecuadamente el conjunto de los canales de distribucion de productos y servicios financieros.  esta tesis doctoral se divide en cuatro partes. En la primera de ellas se dibuja una vision global del sector financiero espa\u00f1ol (capitulo 1) y una vez establecidas las caracteristicas de la produccion y distribucion de los servicios financieros apoyados en la teoria de la servuccion (capitulo 2), en la tercera se realiza un analisis detallado de los diferentes elementos de distribucion electronica (capitulos 3 a 7). En la cuarta parte (capitulo 8), se definen las estrategias de adaptacion de las entidades financieras a las nuevas estructuras de distribucion de productos y servicios financieros consecuencia de la pujanza de los canales de distribucion electronica.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La distribucion electronica en el sistema financiero espa\u00f1ol<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La distribucion electronica en el sistema financiero espa\u00f1ol <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Miguel Perdiguer Andres <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1993<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Lu\u00eds De Borja Sol\u00e9<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Ferran Casado Juan <\/li>\n<li>Jaume Gil Aluja (vocal)<\/li>\n<li>Josep Jane Sola (vocal)<\/li>\n<li>Gumersindo Ruiz Bravo De Mansilla (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Miguel Perdiguer Andres La distribucion de productos y servicios financieros consiste, en buena parte, en distribucion de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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