{"id":142620,"date":"1993-01-01T00:00:00","date_gmt":"1993-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-publicidad-de-la-significacion-marco-concepto-y-taxonomia\/"},"modified":"1993-01-01T00:00:00","modified_gmt":"1993-01-01T00:00:00","slug":"la-publicidad-de-la-significacion-marco-concepto-y-taxonomia","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-publicidad-de-la-significacion-marco-concepto-y-taxonomia\/","title":{"rendered":"La publicidad de la significacion (marco, concepto y taxonomia)."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Antonio Caro Almela <\/strong><\/h2>\n<p>El objeto de la investigacion consiste en construir un modelo semiotico que de cuenta de las peculiaridades de la vigente publicidad. Sobre la base de un corpus de cerca de 2000 anuncios, se parte de examinar el marco donde actua dicha publicidad, antes de proponer el modelo objeto de la investigacion: modelo propiamente semiotico, inconcebible en terminos linguisticos y que proyecta la vigente practica publicitaria en una direccion inefable (y tambien inconcebible e irrebatible), inasimilable en terminos de realidad simbolica. La ultima parte de la investigacion consiste en una indagacion taxonomica, donde se examinan las categorias, modalidades significantes y repertorios textuales detectables en el seno del corpus analizado.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La publicidad de la significacion (marco, concepto y taxonomia).<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La publicidad de la significacion (marco, concepto y taxonomia). <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Antonio Caro Almela <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1993<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Gonzalez Martin Juan  Antonio<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Enrique Bustamante Ramirez <\/li>\n<li>Emili Prado Pico (vocal)<\/li>\n<li>Santos Zunzunegui Diez (vocal)<\/li>\n<li>Alonso Gurrea Saavedra (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Antonio Caro Almela El objeto de la investigacion consiste en construir un modelo semiotico que de cuenta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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