{"id":14264,"date":"2001-04-12T00:00:00","date_gmt":"2001-04-12T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/analisis-de-la-publicidad-tura%c2%adstica-espanola-1985-1999-la-construccion-de-una-imagen\/"},"modified":"2001-04-12T00:00:00","modified_gmt":"2001-04-12T00:00:00","slug":"analisis-de-la-publicidad-tura%c2%adstica-espanola-1985-1999-la-construccion-de-una-imagen","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/analisis-de-la-publicidad-tura%c2%adstica-espanola-1985-1999-la-construccion-de-una-imagen\/","title":{"rendered":"An\u00e1lisis de la publicidad tur\u00edstica espa\u00f1ola (1985-1999): la construcci\u00f3n de una imagen"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Alicia Garc\u00eda Ruiz <\/strong><\/h2>\n<p>El objeto de estudio es la publicidad tur\u00edstica de espa\u00f1a elaborada bajo directrices o control y supervisi\u00f3n de los organismos oficiales competentes en la materia. Se considera dicha publicidad como un instrumento para forjar y proyectar una \u00abimagen de marca\u00bb de espa\u00f1a en el extranjero, destinada a promocionar el \u00abproducto\u00bb tur\u00edstico espa\u00f1ol. Se analizan los valores, expectativas y condiciones econ\u00f3micas involucrados en el proceso.  todo lo anterior se hace en el contexto de un estudio de car\u00e1cter general en el que se pretende dar cuenta de los factores sociales, culturales y econ\u00f3micos que confluyen en el turismo de masas, que constituye una dimensi\u00f3n de la realidad social contempor\u00e1nea de creciente relieve.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>An\u00e1lisis de la publicidad tur\u00edstica espa\u00f1ola (1985-1999): la construcci\u00f3n de una imagen<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 An\u00e1lisis de la publicidad tur\u00edstica espa\u00f1ola (1985-1999): la construcci\u00f3n de una imagen <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Alicia Garc\u00eda Ruiz <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Granada<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 04\/12\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Bienvenida Margarita Latiesa Rodriguez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Luis enrique Alonso benito <\/li>\n<li>Fernando Aguiar  gonz\u00e1lez (vocal)<\/li>\n<li>Manuel Lucena giraldo (vocal)<\/li>\n<li>Francisco Fernandez palomares (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Alicia Garc\u00eda Ruiz El objeto de estudio es la publicidad tur\u00edstica de espa\u00f1a elaborada bajo directrices o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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