{"id":142734,"date":"1993-01-01T00:00:00","date_gmt":"1993-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/sistemas-de-informacion-de-marketing-en-las-entidades-financieras\/"},"modified":"1993-01-01T00:00:00","modified_gmt":"1993-01-01T00:00:00","slug":"sistemas-de-informacion-de-marketing-en-las-entidades-financieras","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/sistemas-de-informacion-de-marketing-en-las-entidades-financieras\/","title":{"rendered":"Sistemas de informacion de marketing en las entidades financieras"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Jes\u00fas Garc\u00eda De Madariaga Miranda <\/strong><\/h2>\n<p>El estudio de la economia de empresa se fundamenta en un cuerpo doctrinal multidisplinar cuyos elementos, y sus relaciones, no estan exentos de ser tratados desde la optica de la informacion. Los distintos niveles jerarquicos de la organizacion -estrategico, tactico y operativo- se encuentran unidos entre si mediante flujos de autoridad, de material de trabajo, de informacion y de procesos de decision. El proposito de esta tesis, es encontrar el entronque entre estos dos ultimos flujos de union de la organizacion; demostrar como el uso de sistemas de informacion y de sistemas de apoyo a la decision en el ambito del marketing puede acrecentar el flujo de informacion con un fuerte valor a\u00f1adido hacia los directivos y ejecutivos, y, en consecuencia, mejorar sus procesos de toma de decisiones.  el campo de contrastacion seleccionado ha sido la entidad financiera, dado que no hay institucion mas genuina de una sociedad de la informacion que un banco.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Sistemas de informacion de marketing en las entidades financieras<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Sistemas de informacion de marketing en las entidades financieras <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Jes\u00fas Garc\u00eda De Madariaga Miranda <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1993<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Agueda Esteban Talaya<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Alvaro Cuervo Garcia <\/li>\n<li>Miguel Santesmases Mestre (vocal)<\/li>\n<li>Jos\u00e9 Ram\u00f3n S\u00e1nchez Guzm\u00e1n (vocal)<\/li>\n<li>Rodolfo Vazquez Casielles (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Jes\u00fas Garc\u00eda De Madariaga Miranda El estudio de la economia de empresa se fundamenta en un cuerpo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,986,5099,1302],"tags":[24007,39851,796,17676,17675,7664],"class_list":["post-142734","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-complutense-de-madrid","category-marketing","category-organizacion-y-gestion-de-empresas","tag-agueda-esteban-talaya","tag-jesus-garcia-de-madariaga-miranda","tag-jose-alvaro-cuervo-garcia","tag-jose-ramon-sanchez-guzman","tag-miguel-santesmases-mestre","tag-rodolfo-vazquez-casielles"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/142734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=142734"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/142734\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=142734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=142734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=142734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}