{"id":143014,"date":"1993-01-01T00:00:00","date_gmt":"1993-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/factores-de-exito-y-fracaso-en-el-lanzamiento-y-sostenimiento-de-una-campana-publicitaria\/"},"modified":"1993-01-01T00:00:00","modified_gmt":"1993-01-01T00:00:00","slug":"factores-de-exito-y-fracaso-en-el-lanzamiento-y-sostenimiento-de-una-campana-publicitaria","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/factores-de-exito-y-fracaso-en-el-lanzamiento-y-sostenimiento-de-una-campana-publicitaria\/","title":{"rendered":"Factores de exito y fracaso en el lanzamiento y sostenimiento de una campa\u00f1a publicitaria."},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Pajuelo De Arcos Carlos <\/strong><\/h2>\n<p>Se trata de una investigacion sobre los factores economicos, sociales, comunicativos y tecnologicos que inciden en el exito y el fracaso de una campa\u00f1a publicitaria. Presenta un trabajo de campo con un instrumento de aplicacion sobre las agencias de publicidad, los anunciantes, los medios publicitarios y el publico objetivo receptor de los mensajes de la campa\u00f1a. La informacion resultante se evalua de forma conveniente, uniendo los resultados con los parametros de la inversion publicitaria realizada, para llegar a las conclusiones pertinentes a esta investigacion doctoral.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Factores de exito y fracaso en el lanzamiento y sostenimiento de una campa\u00f1a publicitaria.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Factores de exito y fracaso en el lanzamiento y sostenimiento de una campa\u00f1a publicitaria. <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Pajuelo De Arcos Carlos <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1993<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Luis Buceta Facorro<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Antonio Sanchez Bravo Cenjor <\/li>\n<li>Jos\u00e9 Mar\u00eda Buceta Fern\u00e1ndez (vocal)<\/li>\n<li>Candido Monzon Arribas (vocal)<\/li>\n<li> Gonzalez Amleo Grande De Castilla Juan (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Pajuelo De Arcos Carlos Se trata de una investigacion sobre los factores economicos, sociales, comunicativos y tecnologicos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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