{"id":14314,"date":"2001-05-12T00:00:00","date_gmt":"2001-05-12T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/orientacion-al-mercado-y-performance-un-estudio-longitudinal\/"},"modified":"2001-05-12T00:00:00","modified_gmt":"2001-05-12T00:00:00","slug":"orientacion-al-mercado-y-performance-un-estudio-longitudinal","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/orientacion-al-mercado-y-performance-un-estudio-longitudinal\/","title":{"rendered":"Orientacion al mercado y performance. un estudio longitudinal."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Noem\u00ed Rabassa Figueras <\/strong><\/h2>\n<p>La estrategia comportamental de om, debe permitir alcanzar  una ventaja competitiva sostenible en el tiempo, y con ello el logro de unos mayores resultados. El trabajo de investigaci\u00f3n propone un estudio longitudinal con el principio objetivo de estudiar los efectos o consecuencias de la om sobre tres dimensiones de performance interrelacionadas, de las cuales, dos son dimensiones operativas: \u00abeficacia de markening\u00bb y \u00abcrecimiento y participacion\u00bb, y una dimensi\u00f3n financiera: \u00abrentabilidad\u00bb. Tambien se estudian los efectos moderadores que pueden ejercer el entorno, la estructura y la estrategia generica organizacional, sobre la relaci\u00f3n om y performance.  el estudio emp\u00edrico es multisectorial, llevado a cabo durante tres a\u00f1os sobre la misma muestra en la comunidad aut\u00f3noma de catalu\u00f1a. Las tecnicas de analisis utilizadas son los modelos de ecuaciones estructurales, para la evaluacion de las escalas de medida y el modelo estructural propuesto y la tecnica de regresiones moderadas.  una de las principales conclusiones es la existecia de efectos directos e indirectos de la om sobre la performance organizacional. Ademas se concluye que pudiendose dar relaciones casuales, significativas y negativas cuando se estudian las relaciones para un mismo periodo de tiempo, estas se positivizan al considerar periodos retardados o modelos longitudinales.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Orientacion al mercado y performance. un estudio longitudinal.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Orientacion al mercado y performance. un estudio longitudinal. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Noem\u00ed Rabassa Figueras <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Rovira i virgili<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 05\/12\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Enrique Martin Armario<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: camilo Prado freire <\/li>\n<li>Manuel Parras rosa (vocal)<\/li>\n<li>enrique Diez de castro (vocal)<\/li>\n<li>jaume Gene albesa (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Noem\u00ed Rabassa Figueras La estrategia comportamental de om, debe permitir alcanzar una ventaja competitiva sostenible en el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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