{"id":14346,"date":"2001-10-12T00:00:00","date_gmt":"2001-10-12T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/dinamica-de-los-movimientos-competitivos-un-enfoque-accion-reaccion\/"},"modified":"2001-10-12T00:00:00","modified_gmt":"2001-10-12T00:00:00","slug":"dinamica-de-los-movimientos-competitivos-un-enfoque-accion-reaccion","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/dinamica-de-los-movimientos-competitivos-un-enfoque-accion-reaccion\/","title":{"rendered":"Dinamica de los movimientos competitivos: un enfoque accion-reaccion"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Otero Neira M. Carmen <\/strong><\/h2>\n<p>La presente tesis doctoral-enmarcada en el paradigma de la \u00aborientacion al mercado\u00bb-se centra en el estudio de la rivalidad competitiva de las empresas en el mercado para lograr ventajas.  en particular, se propone un modelo de an\u00e1lisis de la interacci\u00f3n competitiva que toma como base la teoria de la comunicaci\u00f3n. Se considera que una acci\u00f3n lleva impl\u00edcito un mensaje que los dem\u00e1s rivales han de interpretar para dise\u00f1ar respuestas eficaces. Asimismo, se asume que la relaci\u00f3n acci\u00f3n-reacci\u00f3n viene moderada por las caracteristicas de las empresas participantes y del entorno en el que ocurre la contienda, elementos estos que tambien se recogen en el modelo.  la primera parte de esta investigacion se centra en examinar la literatura existente sobre interacciones competitivas de las empresas en el mercado para identificar y profundizar en las caracteristicas basicas de los componentes del modelo presentado, asi como en sus efectos. Sobre esta base se desarrolla, a continuacion, una investigacion empirica con objeto de contrastar las relaciones propuestas entre las diferentes variables, en el \u00e1mbito de los sectores de alimentacion y quimico de espa\u00f1a.  los resultados obtenidos nos permiten resaltar la utilidad del modelo examinado para mejorar la comprensi\u00f3n de la interdependencia competitiva.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Dinamica de los movimientos competitivos: un enfoque accion-reaccion<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Dinamica de los movimientos competitivos: un enfoque accion-reaccion <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Otero Neira M. Carmen <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Vigo<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 10\/12\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Jos\u00e9 Antonio Varela Gonzalez<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: encarnacion Gonzalez vazquez <\/li>\n<li>enrique Bigne alca\u00f1iz (vocal)<\/li>\n<li>ignacio alfredo Rodr\u00edguez del bosque rodr\u00edguez (vocal)<\/li>\n<li>teodoro Luque Martinez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Otero Neira M. Carmen La presente tesis doctoral-enmarcada en el paradigma de la \u00aborientacion al mercado\u00bb-se centra [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,18287,5099,1302,18657],"tags":[35085,11587,36015,13463,46223,24218],"class_list":["post-14346","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-estudio-de-mercados","category-marketing","category-organizacion-y-gestion-de-empresas","category-vigo","tag-encarnacion-gonzalez-vazquez","tag-enrique-bigne-alcaniz","tag-ignacio-alfredo-rodriguez-del-bosque-rodriguez","tag-jose-antonio-varela-gonzalez","tag-otero-neira-m-carmen","tag-teodoro-luque-Martinez"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/14346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=14346"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/14346\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=14346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=14346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=14346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}