{"id":143607,"date":"1993-01-01T00:00:00","date_gmt":"1993-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/segmentacion-del-mercado-financiero-al-por-menor-en-asturias\/"},"modified":"1993-01-01T00:00:00","modified_gmt":"1993-01-01T00:00:00","slug":"segmentacion-del-mercado-financiero-al-por-menor-en-asturias","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/segmentacion-del-mercado-financiero-al-por-menor-en-asturias\/","title":{"rendered":"Segmentacion del mercado financiero al por menor en asturias"},"content":{"rendered":"<h2>Tesis doctoral de <strong>  Ruiz Vega Agustin V. <\/strong><\/h2>\n<p>La presente tesis doctoral tiene como objetivo profundizar en el estudio de la segmentacion de mercados, buscando aplicarlo al analisis del mercado de banca de particulares dentro del ambito geografico asturiano. El primer capitulo-marketing y direccion estrategia en el sector financiero espa\u00f1ol-aborda las respuestas estrategicas desarrolladas ante los cambios experimentados por el sector bancario, y la aportacion que el marketing ofrece a la banca.  el tercer capitulo-investigaciones empiricas relativas a la segmentacion de los mercados financieros-revisa las investigaciones previas realizadas en 13 paises, tras haber sentado las bases teoricas de la segmentacion de mercados en el capitulo precedente-segmentacion de mercados: analisis estrategico y estadistico.  el cuarto capitulo-segmentacion del mercado financiero al por menor en asturias-analiza la estructura del mercado citado mediante tecnicas univariables y multivariables (analisis custer y analisis discriminante multiple), generandose tres grupos: espertos financieros, gestores de efectivos y clientes tradicionales.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Segmentacion del mercado financiero al por menor en asturias<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Segmentacion del mercado financiero al por menor en asturias <\/li>\n<li><strong>Autor:<\/strong>\u00a0  Ruiz Vega Agustin V. <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Oviedo<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1993<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Rodolfo Vazquez Casielles<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Jos\u00e9 Alvaro Cuervo Garcia <\/li>\n<li>Juan  Antonio Trespalacios Gutierrez (vocal)<\/li>\n<li>Laurentino Bello Acebron (vocal)<\/li>\n<li>Pablo Mu\u00f1oz Gallego (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Ruiz Vega Agustin V. La presente tesis doctoral tiene como objetivo profundizar en el estudio de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,18287,5099,1302,8846],"tags":[796,8900,7663,25822,7664,118123],"class_list":["post-143607","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-estudio-de-mercados","category-marketing","category-organizacion-y-gestion-de-empresas","category-oviedo","tag-jose-alvaro-cuervo-garcia","tag-juan-antonio-trespalacios-gutierrez","tag-laurentino-bello-acebron","tag-pablo-munoz-gallego","tag-rodolfo-vazquez-casielles","tag-ruiz-vega-agustin-v"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/143607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=143607"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/143607\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=143607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=143607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=143607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}