{"id":14434,"date":"2001-12-12T00:00:00","date_gmt":"2001-12-12T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/conceptualizacion-de-la-calidad-de-servicio-al-cliente-percibida-en-el-comercio-electronico-evaluacion-y-aplicacion-en-el-establecimiento-virtual\/"},"modified":"2001-12-12T00:00:00","modified_gmt":"2001-12-12T00:00:00","slug":"conceptualizacion-de-la-calidad-de-servicio-al-cliente-percibida-en-el-comercio-electronico-evaluacion-y-aplicacion-en-el-establecimiento-virtual","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/conceptualizacion-de-la-calidad-de-servicio-al-cliente-percibida-en-el-comercio-electronico-evaluacion-y-aplicacion-en-el-establecimiento-virtual\/","title":{"rendered":"Conceptualizaci\u00f3n de la calidad de servicio al cliente percibida en el comercio electr\u00f3nico. evaluaci\u00f3n y aplicaci\u00f3n en el establecimiento virtual"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Eduardo Marcos Crist\u00f3bal Fransi <\/strong><\/h2>\n<p>En el presente trabajo se describen las l\u00edneas seguidas para la construcci\u00f3n y validaci\u00f3n de un instrumento de medida de la calidad percibida del servicio prestado por un establecimiento virtual.  en primer lugar nos centramos en el estudio de la red internet y del comercio electr\u00f3nico dentro de la gesti\u00f3n empresarial, as\u00ed como de su situaci\u00f3n en nuestro pa\u00eds. Seguidamente, se analizan los principales componentes a tener en cuenta por el empresario en l\u00ednea a la hora de establecer una tienda en internet. Se estudia el dise\u00f1o y su relaci\u00f3n con la presentaci\u00f3n gr\u00e1fica, facilidad de uso y de acceso.  a su vez, se analizan las diferentes formas de establecimiento virtual que podemos encontrar y los diferentes modelos de negocio que podemos implantar en estos centros comerciales. Tambi\u00e9n nos ocupamos de temas relacionados con la seguridad, formas de pago y promoci\u00f3n.  paralelamente, se desarrolla un concepto de calidad percibida adaptado a este tipo de establecimiento ubicado en internet, a su dise\u00f1o y a su especificidad.  finalmente, y bas\u00e1ndonos en la metodolog\u00eda y en los modos de operativizaci\u00f3n empleados en la medici\u00f3n de la calidad de servicio, desarrollamos un instrumento de medida de la calidad percibida en los establecimientos virtuales.  palabras clave: calidad percibida, internet, comercio electr\u00f3nico, maketing de servicios, establecimiento virtual.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Conceptualizaci\u00f3n de la calidad de servicio al cliente percibida en el comercio electr\u00f3nico. evaluaci\u00f3n y aplicaci\u00f3n en el establecimiento virtual<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Conceptualizaci\u00f3n de la calidad de servicio al cliente percibida en el comercio electr\u00f3nico. evaluaci\u00f3n y aplicaci\u00f3n en el establecimiento virtual <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Eduardo Marcos Crist\u00f3bal Fransi <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Lleida<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 12\/12\/2001<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Immaculada Rodr\u00edguez Ardura<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Miguel Santesmases mestre <\/li>\n<li>jordi Vilaseca requena (vocal)<\/li>\n<li>lu\u00eds De borja sol\u00e9 (vocal)<\/li>\n<li>enrique Bigne alca\u00f1iz (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Eduardo Marcos Crist\u00f3bal Fransi En el presente trabajo se describen las l\u00edneas seguidas para la construcci\u00f3n y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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