{"id":144450,"date":"1993-01-01T00:00:00","date_gmt":"1993-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/el-marketing-industrial-factores-definitorios\/"},"modified":"1993-01-01T00:00:00","modified_gmt":"1993-01-01T00:00:00","slug":"el-marketing-industrial-factores-definitorios","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/el-marketing-industrial-factores-definitorios\/","title":{"rendered":"\u00abel marketing industrial: factores definitorios\u00bb."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Mar\u00eda  Soledad Aguirre Garcia <\/strong><\/h2>\n<p>La investigacion consta de dos partes fundamentales:  en la primera de ellas, se estudia el contenido, alcance y significacion del marketing industrial. Asi mismo, se argumenta la conveniencia de abordar el mismo como rama especifica del marketing general, y claramente del marketing de consumo.  en la segunda, se investigan las especiales particularidades de la demanda industrial como resultado del tipo de sujetos que participan en el sistema de marketing industrial y del tipo de bienes que en el son objeto de intercambio.  finalmente, se analizan las implicaciones de las particulares caracteristicas de la demanda industrial en las decisiones comerciales, asi como en la gestion, planificacion y control de marketing.  la eleccion del tema ha estado motivada por la escasez de investigacion al respecto en el estado espa\u00f1ol, y por la relevancia del mismo dentro del ambito de la comunidad autonoma vasca, debido al fuerte peso especifico del sector industrial en nuestra economia.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>\u00abel marketing industrial: factores definitorios\u00bb.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 \u00abel marketing industrial: factores definitorios\u00bb. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Mar\u00eda  Soledad Aguirre Garcia <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Pa\u00eds vasco\/euskal herriko unibertsitatea<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1993<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Emilio Soldevilla Garc\u00eda<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Fernando Casado Juan <\/li>\n<li>Ignacio Cruz Roche (vocal)<\/li>\n<li>Enrique Martin Armario (vocal)<\/li>\n<li>Francisco Javier Maqueda Lafuente (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Mar\u00eda Soledad Aguirre Garcia La investigacion consta de dos partes fundamentales: en la primera de ellas, se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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