{"id":144915,"date":"1993-01-01T00:00:00","date_gmt":"1993-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-orientacion-al-mercado-y-sus-efectos-en-los-resultados-de-la-empresa\/"},"modified":"1993-01-01T00:00:00","modified_gmt":"1993-01-01T00:00:00","slug":"la-orientacion-al-mercado-y-sus-efectos-en-los-resultados-de-la-empresa","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-orientacion-al-mercado-y-sus-efectos-en-los-resultados-de-la-empresa\/","title":{"rendered":"\u00abla orientacion al mercado y sus efectos en los resultados de la empresa\u00bb"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Joan Llonch Andreu <\/strong><\/h2>\n<p>La presente tesis doctoral pretende demostrar la existencia de una relacion positiva entre el grado de orientacion al mercado y los resultados de la empresa. A estos efectos se construye un modelo sobre la orientacion de la empresa al mercado. Para probar las hipotesis que se formulan se realiza una investigacion entre 144 empresas industriales con los resultados siguientes:  1) el grado de orientacion al mercado puede medirse a traves de un modelo unidimensional con tres componentes (orientacion a los clientes, orientacion a la competencia e integracion y coordinacion de funciones).  2) el grado de orientacion al mercado no depende del sector, ni del tipo de producto, ni del tama\u00f1o de la empresa, ni de la existencia de capital extranjero.  3) el grado de orientacion al mercado se correlaciona de forma positiva con la rentabilidad sobre la inversion, con el crecimiento y con los resultados globales. Pero no se obtiene correlacion entre la orientacion al mercado y el margen de beneficio sobre ventas.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>\u00abla orientacion al mercado y sus efectos en los resultados de la empresa\u00bb<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 \u00abla orientacion al mercado y sus efectos en los resultados de la empresa\u00bb <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Joan Llonch Andreu <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Aut\u00f3noma de barcelona<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1993<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Joaquin Tena Mill\u00e1n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Antoni Serra Ramoneda <\/li>\n<li>Salvador Miquel Peris (vocal)<\/li>\n<li>Miguel Santesmases Mestre (vocal)<\/li>\n<li> Crespan Echegoyen Jos\u00e9 Luis (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Joan Llonch Andreu La presente tesis doctoral pretende demostrar la existencia de una relacion positiva entre el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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