{"id":1453,"date":"1994-01-01T00:00:00","date_gmt":"1994-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/1994\/01\/01\/construccion-del-relato-y-valores-sociales-en-la-publicidad-bancaria-televisiva\/"},"modified":"1994-01-01T00:00:00","modified_gmt":"1994-01-01T00:00:00","slug":"construccion-del-relato-y-valores-sociales-en-la-publicidad-bancaria-televisiva","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/construccion-del-relato-y-valores-sociales-en-la-publicidad-bancaria-televisiva\/","title":{"rendered":"Construccion del relato y valores sociales en la publicidad bancaria televisiva."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Juan  Bautista Herrero Olaizola <\/strong><\/h2>\n<p>Esta tesis es un \u00abanalisis de contenido\u00bb de los anuncios de publicidad sobre bancos y cajas de ahorro presentes en la television espa\u00f1ola. En dicho analisis se estudian los personajes que aparecen, los escenarios en donde se desarrolla la accion asi como la presentacion audiovisual de los mismos para llegar, al final, a determinar los \u00abarquetipos\u00bb presentes en el relato a traves de los cuales se proponen determinados valores sociales. La tesis abarca todos los anuncios emitidos durante el a\u00f1o 1992 por todos los canales de television, publicos y privados, de cobertura estatal.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Construccion del relato y valores sociales en la publicidad bancaria televisiva.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Construccion del relato y valores sociales en la publicidad bancaria televisiva. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Juan  Bautista Herrero Olaizola <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Complutense de Madrid<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1994<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Pi\u00f1uel Raigada Jos\u00e9 Luis<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Francisco Alvira Martin <\/li>\n<li>Juan Torres Lopez (vocal)<\/li>\n<li>Blanca Mu\u00f1oz Lopez (vocal)<\/li>\n<li>Mar\u00eda Antonia Arias Fern\u00e1ndez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Juan Bautista Herrero Olaizola Esta tesis es un \u00abanalisis de contenido\u00bb de los anuncios de publicidad sobre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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