{"id":145464,"date":"1993-01-01T00:00:00","date_gmt":"1993-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-modularidad-en-la-definicion-del-producto-como-estrategia-competitiva-y-su-impacto-en-la-gestion-de-la-produccion-y-comercializacion-aplicacion-al-sector-del-automovil\/"},"modified":"1993-01-01T00:00:00","modified_gmt":"1993-01-01T00:00:00","slug":"la-modularidad-en-la-definicion-del-producto-como-estrategia-competitiva-y-su-impacto-en-la-gestion-de-la-produccion-y-comercializacion-aplicacion-al-sector-del-automovil","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-economicas\/la-modularidad-en-la-definicion-del-producto-como-estrategia-competitiva-y-su-impacto-en-la-gestion-de-la-produccion-y-comercializacion-aplicacion-al-sector-del-automovil\/","title":{"rendered":"La modularidad en la definicion del producto como estrategia competitiva y su impacto en la gestion de la produccion y comercializacion. aplicacion al sector del automovil."},"content":{"rendered":"<h2>Tesis doctoral de <strong> Fernando Gonzalez Herrero <\/strong><\/h2>\n<p>En el marco de las estrategias de accion que han de permitir a las empresas que las desarrollan y aplican.  obtener una notable ventaja competitiva, se inscribe la diferenciacion del producto por medio de su concepcion modular.  con este trabajo se puede disponer de una metodolog\u00eda que tiene por objeto satisfacer la cada vez mayor peticion de productos diferenciados ya que facilita la opcionalidad en el producto, consiguiendo a la par dominar la complejidad en el mismo, sin incurrir en mayores costes.  la aplicacion practica de esta estrategia competitiva se efectua en el sector de la automocion.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>La modularidad en la definicion del producto como estrategia competitiva y su impacto en la gestion de la produccion y comercializacion. aplicacion al sector del automovil.<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 La modularidad en la definicion del producto como estrategia competitiva y su impacto en la gestion de la produccion y comercializacion. aplicacion al sector del automovil. <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Fernando Gonzalez Herrero <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de catalunya<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1993<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Francisco Javier Llin\u00c1\u00a0s Audet<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Francesc Sol\u00e9 Parellada <\/li>\n<li>Francisco Tarrago Sabate (vocal)<\/li>\n<li>Ramon Companys Pascual (vocal)<\/li>\n<li>Enrique Claver Cortes (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Fernando Gonzalez Herrero En el marco de las estrategias de accion que han de permitir a las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[82,2428,6525,1302,15596],"tags":[7573,260421,1307,181304,12259,15806],"class_list":["post-145464","post","type-post","status-publish","format-standard","hentry","category-ciencias-economicas","category-investigacion-operativa-en-la-empresa","category-organizacion-de-la-produccion","category-organizacion-y-gestion-de-empresas","category-politecnica-de-catalunya","tag-enrique-claver-cortes","tag-fernando-gonzalez-herrero","tag-francesc-sole-parellada","tag-francisco-javier-llina-s-audet","tag-francisco-tarrago-sabate","tag-ramon-companys-pascual"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/145464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=145464"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/145464\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=145464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=145464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=145464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}