{"id":145738,"date":"1993-01-01T00:00:00","date_gmt":"1993-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/la-marca-y-el-logotipo\/"},"modified":"1993-01-01T00:00:00","modified_gmt":"1993-01-01T00:00:00","slug":"la-marca-y-el-logotipo","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/ciencias-de-las-artes-y-las-letras\/la-marca-y-el-logotipo\/","title":{"rendered":"\u00abla marca y el logotipo\u00bb"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Rafael Garcia Valero <\/strong><\/h2>\n<p>1. Procesos e hipotesis de trabajo. Criterios, objetivos, metodolog\u00eda.  2. La marca comercial y el logotipo. La letra como logotipo. Breve sintesis historica.  la letra como imagen. El signo como sintesis de la marca. El signo grafico.  el signo tipografico.  3. Elementos constitutivos. Motivos geometricos. Motivos naturalistas.  el hombre.  motivos antropomorfos.  motivos zoomorfos. La letra. Marcas, vi\u00f1etas y signos de los siglos xix y xx basados en elementos constitutivos.  4. Reticulas, redes y modulos. Los numeros poligonales. Reticula heraldica.  redes de canteria, marcas de mercaderes y otros. La letra y su reticula historicamente.  el modulo y el canon en la figuera humana.  5. Analisis demostrativos de marcas y logotipos. Ejemplos del proceso de creacion.  ejemplos redes editadas.  busquedas estructurales para hallar los modulados basicos. Justificacion de marcas sobre red cuadrada.  justificacion de logotipos sobre red cuadrada.  justificacion de marcas sobre red triangular.  justificacion de logotipos sobre red triangular. Ejemplos del autor.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>\u00abla marca y el logotipo\u00bb<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 \u00abla marca y el logotipo\u00bb <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Rafael Garcia Valero <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Polit\u00e9cnica de Valencia<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1993<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li> Gimenez Morell Roberto V.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Francisco Ba\u00f1os Martos <\/li>\n<li> Artigas Verde Jos\u00e9 M. (vocal)<\/li>\n<li>Rafael Contreras Juesas (vocal)<\/li>\n<li>Ricard Huerta Ramon (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Rafael Garcia Valero 1. Procesos e hipotesis de trabajo. Criterios, objetivos, metodolog\u00eda. 2. La marca comercial y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[147,4100,16820,1111],"tags":[26881,3811,74742,88955,260673,72628],"class_list":["post-145738","post","type-post","status-publish","format-standard","hentry","category-ciencias-de-las-artes-y-las-letras","category-dibujo-y-grabado","category-politecnica-de-valencia","category-teoria-analisis-y-critica-de-las-bellas-artes","tag-artigas-verde-jose-m","tag-francisco-banos-martos","tag-gimenez-morell-roberto-v","tag-rafael-contreras-juesas","tag-rafael-garcia-valero","tag-ricard-huerta-ramon"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/145738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=145738"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/145738\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=145738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=145738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=145738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}