{"id":146187,"date":"1994-01-01T00:00:00","date_gmt":"1994-01-01T00:00:00","guid":{"rendered":"https:\/\/www.deberes.net\/tesis\/sin-categoria\/mecanismos-de-adaptacion-e-individualizacion-del-mensaje-publicitario-en-lengua-inglesa\/"},"modified":"1994-01-01T00:00:00","modified_gmt":"1994-01-01T00:00:00","slug":"mecanismos-de-adaptacion-e-individualizacion-del-mensaje-publicitario-en-lengua-inglesa","status":"publish","type":"post","link":"https:\/\/www.deberes.net\/tesis\/linguistica\/mecanismos-de-adaptacion-e-individualizacion-del-mensaje-publicitario-en-lengua-inglesa\/","title":{"rendered":"Mecanismos de adaptacion e individualizacion del mensaje publicitario en lengua inglesa"},"content":{"rendered":"<h2>Tesis doctoral de <strong> Miguel Angel Campos Pardillos <\/strong><\/h2>\n<p>El presente trabajo se basa en la hipotesis de que el mensaje publicitario se recibe por parte de los consumidores como si se tratase de una forma de comunicacion individual y personalizada. Hemos dividido este estudio en dos partes: la segmentacion de la audiencia en grupos diferenciados y la apelacion especifica al receptor individual. En la primera parte se analiza bajo el prisma de la presuposicion pragmatica las variables que se observan en los mensajes dirigidos a distintos grupos, y que configuran un subcodigo especifico que permite la identificacion; en la segunda parte, tras plantear el papel del individualismo en la sociedad de consumo actual, se constata el uso de determinados componentes ideologicos destinados a estimular el ego de los receptores.  una vez creado el ambiente necesario para la exaltacion individual, puede observarse como la misma organizacion comunicativa del mensaje supone la existencia de un destinatario aislado y unico, para lo cual utilizamos dos criterios: la posibilidad de reconstruir el sentido del anuncio y la participacion del consumidor en tanto que interlocutor de un dialogo ficticio.<\/p>\n<p>&nbsp;<\/p>\n<h3>Datos acad\u00e9micos de la tesis doctoral \u00ab<strong>Mecanismos de adaptacion e individualizacion del mensaje publicitario en lengua inglesa<\/strong>\u00ab<\/h3>\n<ul>\n<li><strong>T\u00edtulo de la tesis:<\/strong>\u00a0 Mecanismos de adaptacion e individualizacion del mensaje publicitario en lengua inglesa <\/li>\n<li><strong>Autor:<\/strong>\u00a0 Miguel Angel Campos Pardillos <\/li>\n<li><strong>Universidad:<\/strong>\u00a0 Alicante<\/li>\n<li><strong>Fecha de lectura de la tesis:<\/strong>\u00a0 01\/01\/1994<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Direcci\u00f3n y tribunal<\/h3>\n<ul>\n<li><strong>Director de la tesis<\/strong>\n<ul>\n<li>Enrique Alcar\u00e1z Var\u00f3<\/li>\n<\/ul>\n<\/li>\n<li><strong>Tribunal<\/strong>\n<ul>\n<li>Presidente del tribunal: Pedro Jes\u00fas Marcos Perez <\/li>\n<li>Francisco Garrudo Carabias (vocal)<\/li>\n<li>Asunci\u00f3n Alba Pelayo (vocal)<\/li>\n<li>Jos\u00e9 Luis Garcia Perez (vocal)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesis doctoral de Miguel Angel Campos Pardillos El presente trabajo se basa en la hipotesis de que el mensaje publicitario [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[19166,3925,59,60,62],"tags":[7785,11745,3844,10133,61691,99177],"class_list":["post-146187","post","type-post","status-publish","format-standard","hentry","category-alicante","category-estilo-y-retorica","category-linguistica","category-linguistica-aplicada","category-linguistica-sincronica","tag-asuncion-alba-pelayo","tag-enrique-alcaraz-varo","tag-francisco-garrudo-carabias","tag-jose-luis-garcia-perez","tag-miguel-angel-campos-pardillos","tag-pedro-jesus-marcos-perez"],"_links":{"self":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/146187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/comments?post=146187"}],"version-history":[{"count":0,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/posts\/146187\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/media?parent=146187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/categories?post=146187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.deberes.net\/tesis\/wp-json\/wp\/v2\/tags?post=146187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}